Lee-Ann T. Graham
Chicago, IL | Leeanntgraham@gmail.com | Portfolio
PROFESSIONAL SUMMARY
Versatile and detail-oriented Communications Professional with 8+ years of experience in content development, corporate communications, and brand messaging strategy. Proven track record in managing internal and external communications projects, coordinating cross-functional messaging, and crafting engaging content for diverse audiences. Strong background in editorial content creation, performance reporting, strategic storytelling, and stakeholder communications management. Highly effective in supporting organizational change initiatives, developing campaign messaging strategies, and producing clear, compelling content that aligns with brand voice and business objectives.
PROFESSIONAL EXPERIENCE
Communications & Marketing Coordinator
O.Berk Company | Remote | 2022 – 2024
Led internal and external communications initiatives for product updates, company announcements, and organizational change projects.
Developed editorial content for newsletters, website updates, executive briefings, and public-facing communications.
Managed performance analysis and KPI tracking, translating insights into reports for senior leadership and recommending strategic adjustments.
Coordinated with leadership and cross-functional teams to ensure consistent messaging and alignment across print, digital, and in-person communication channels.
Supported change management communications during organizational initiatives, drafting content and messaging frameworks tailored to multiple audience segments.
Developed and executed comprehensive content marketing and social media strategy development plans, increasing engagement and brand awareness across Facebook, Instagram, and TikTok.
Created creative campaign development frameworks for both internal and external communications, maintaining alignment with brand voice and digital trends.
Produced media analytics compiling and competitive analysis reports to inform media planning and content adjustments.
Defined brand marketing tone and guidelines for digital marketing communications, ensuring consistency across campaigns.
Directed both organic and paid social media communications campaigns, leveraging SEO principles to enhance content reach and engagement.
Jr. Creative Strategist / Communications Associate
ICED Media Agency | New York, NY | 2022 – 2022
Created strategic messaging frameworks and communication materials for brand campaigns, product launches, and corporate initiatives.
Conducted audience and stakeholder research to inform messaging strategies and content direction.
Developed client communications plans, including presentations, talking points, and briefing materials.
Maintained editorial calendars and collaborated with internal teams to ensure message consistency and brand integrity.
Monitored trends and cultural insights to advise on tone, inclusivity, and storytelling opportunities within communications deliverables.
Conducted market and audience research to support content marketing, social media strategy, and campaign strategy development initiatives.
Developed creative and strategic storytelling concepts for digital and social media marketing campaigns, emphasizing authenticity, inclusion, and cultural relevance.
Created actionable insights and recommendations based on social media measurement, digital marketing analytics, and emerging platform trends.
Assisted in content development and creative campaign development for clients in beauty, wellness, and consumer goods.
Collaborated with cross-functional teams to manage media strategy and optimize social media advertising on Facebook and TikTok.
CORE COMPETENCIES
Corporate & Internal Communications | External Messaging
Editorial & Content Development | Cross-Functional Team Collaboration
Strategic Storytelling | Brand Positioning & Voice Management
Stakeholder Engagement | Project Communications Coordination
Campaign Strategy & Messaging Development | Change Management Communications
Content Creation | Data-Driven Reporting & Performance Analysis
Digital & Print Communications | Event & Program Communications Support
Media Relations Support | Employee Engagement Communications
Attention to Detail | Presentation & Report Development
EDUCATION
Bachelor of Arts in Communications and Media [Minor: Sociology]
CUNY School of Professional Studies
TOOLS & PLATFORMS
Microsoft Office | Google Suite | Canva | Sprout Social | Google Analytics | WordPress | Facebook Ads Manager | TikTok Ads Manager | Adobe Express | Later |
References
Cheryl S. Grant Albano [Senior Editorial Manager National Geographic Magazine]
Demond T. Martin [Investor, Philanthropist, Co-founder and CEO of Wellwithall]
Leslie Ann Hall [CEO & Founder ICED Media Agency]