Innovative and results-driven professional with over 8 years of experience in digital & social communications, marketing & creative strategy, both internal and customer service-facing. Providing editorial input and deliverables while supporting large-scale initiatives. Able to maintain a high degree of cross-functional team coordination and integration of change impacts while improving digital marketing initiatives and content management. Comfortable in team and leadership roles that require high levels of interpersonal skills and extensive client/customer communication. 

In 2017 Lee-Ann won the CUNY Vice Chancellors Student Leadership award and the  CUNY Women's Center Council Students in Service to Women Award. In 2018 she won the American Federation of Teachers Hero award and spoke on behalf of the organization UndocuBlack at Capital Hill. Graham has curated and composed panels on Immigrant Narratives in Film and Media,  Diversity in Education for Women, and Immigration Reform "Undocumented & Unafraid."

In the role of Social Media & Marketing Coordinator at O.Berk Company,  Graham crafted and executed strategic plans for consumer-focused content, ensuring it stayed relevant and engaging amidst evolving industry trends.  She led the production and management of high-quality internal communications, consistently delivering on deadlines. Also established key performance indicators (KPIs) to measure the success of both organic and paid social media content, using these insights to refine and enhance strategies as necessary.

Graham played a pivotal role in developing and implementing a comprehensive change approach for various digital products, both internal and client-facing. Defining the brand's digital communication methodology, including its tone, and provided regular reports on digital activities, social media trends, and competitive analysis to inform the Marketing Director and senior leadership.  Lastly, her work involved translating data into actionable insights across platforms like Meta, TikTok, and Instagram.

As a Jr. Creative Strategist at Iced Media Agency, Graham played a key role in building creative frameworks through detailed creator and audience research. This work involved conducting thorough market research to evaluate the effectiveness of client assets, particularly on user-generated content (UGC) platforms like TikTok.  She developed creative and strategic narratives to enhance digital storytelling, providing insights that contributed to the creation of viral, top-tier content and advertisements.

Staying attuned to cultural shifts in marketing communications, particularly trends in authenticity, diversity, and brand inclusion. This awareness allowed her to keep clients aligned with broader industry conversations and digital trends. Graham supported the Lead Creative Strategist in developing media strategies for clients, contributing to the overall success of client campaigns.

Graham's dedication to diversity, authenticity, and brand inclusion, coupled with a keen understanding of industry trends, makes her a valuable asset to any team. Her having a passion for creating compelling narratives and driving strategic initiatives that resonate with diverse audiences.

Lee-Ann is currently open to new opportunities in Communications & Media and is ready to bring her expertise and innovative approach to a new challenge.