Market

Target Market:

  • LearnTo is suitable for all elementary to high school learners.

  • Elementary school : As some extra curricular activities - bite-sized videos, subscribe to watch educational and participate in interactive activities. Besides academic-focused programs, there is also an educational outreach program which is a series of fun experiences to ignite curiosity.

  • Middle School: As we get into preparation for further tertiary education, LearnTo provides extra support to consolidate the foundational knowledge. Education is like a Jenga tower. If the foundation remains solid throughout, no matter how it changes on top of it, it will remain constant.

  • High School: In the final stretch before tertiary education, LearnTo gives additional support on top of course materials.

  • Students of special needs: Children with attention deficit disorder, attention deficit hyperactivity disorder or autism, who are some non-traditional learners would be benefited from the flexibility of online tutoring service.



The global online tutoring service market size was valued at USD 6.57 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 14.7% from 2022 to 2030. (Source: https://www.grandviewresearch.com/industry-analysis/online-tutoring-services-market) The size of the market is forecast to increase by USD 196.35 billion. (Source: https://www.technavio.com/report/online-tutoring-market-industry-size-analysis)



Rise in the next generation, net-savvy and tech-savvy students who are leveraging wide ranging mobile devices and rising number of IT technologies on the market are propelling the demand for online tutoring. In the preliminary days of online tutoring, it gained popularity on the back of their role because it has taken the burden off mainstream education. The boom in the online tutoring market is rooted from web-based classrooms, where they are made student-teacher compatible. Over the past years and now in the post-pandemic stage, online tutoring has evolved its focus on making their teaching more personalized and reaching a “democratization” of education. One of the most compelling propositions of online tutoring is that students have vast adaptability for students of different levels and backgrounds. The ability to customize and the convenience in learning are key trends that fueled the demand in the online tutoring market.


The next generation who wants to learn by doing rather than being told what to do has added huge demand to online tutoring. The introduction of online tutoring has kept the market lucrative. Even though there are great tractions of online tutoring as holistic teaching-learning system, this has boosted the market, continuing growing the online tutoring service and promoting the benefits of web-classroom spaces.


Competitions:

Some other key market shareholders are Chegg, Khan Academy, Skooli, TutaPoint, Preply etc. The entire in-person education system has shut down for long periods during the recent COVID-19 and this led to the expansion for different online tutoring services to rise in the market.


Also, despite the technological advancement in the past years, there are still works to be done to overcome some technological gaps and other challenges about delivery of online content in different formats. Furthermore, the promotion and acceptability of online tutoring are still underway.