About Me 

I am an experienced cross-functional leader dedicated to advocating for users and advancing product design to drive business impact. With a Master’s degree in Survey Research and Methodology from the University of Nebraska-Lincoln, I bring deep expertise in both qualitative and quantitative research methods. My specialization includes conducting conjoint analysis and employing eye-tracking techniques to understand and improve user behavior.

At Nielsen, I led core design functions for external consumer panel communications, focusing on product design, content design, and UX research. I excelled in developing measurement methodologies to analyze media consumption behaviors and ensure accurate insights.

During my tenure at Meta, I prioritized UX research to align resources with organizational goals and meet the needs of cross-functional stakeholders. My work in business integrity involved enhancing advertiser experiences and optimizing commerce-related initiatives.

As the Head of Data Science and Marketing at Computer Quest, I translate client needs into actionable technical plans, creating clear deliverables in complex fields such as cybersecurity and disaster recovery. My role involves close collaboration with clients to strategize top-tier IT support, optimize technology architecture, and enhance user interfaces. Additionally, I apply my marketing expertise to design and execute tailored surveys and strategic marketing plans, driving client engagement and satisfaction. My responsibilities also include performing UX regression testing to improve website user experiences and ensure seamless interactions.