Business Impact

I am dedicated to driving transformative business outcomes through strategic planning, process optimization, and impactful research methodologies. My expertise in roadmapping and strategic investments has been instrumental in refining key team processes and aligning them with organizational goals. At Meta, I became a pivotal force in orchestrating major initiatives, including leading efforts in Big Bets, roadmapping, and contributing to leadership meetings. My work in these areas was recognized as essential to the organization’s strategic success.

At Nielsen, my contributions to improving quantitative measurement and qualitative methods resulted in significant enhancements across the organization. My diligent approach to research provided valuable insights that influenced key business decisions and drove fundamental changes. I effectively led cross-functional teams to overcome challenges in the digital space, introducing consistent methodologies in chaotic environments and advancing the future of audience measurement. At Computer Quest, my impact directly measured by the satisfaction of Computer Quest's clients. 

My leadership extends beyond operational excellence. I foster a culture of inclusion and support, creating an environment where feedback and collaboration thrive. Colleagues and direct reports have praised my supportive and tactical leadership, noting that I set a strong example and contributed significantly to the organization’s success.

Whether rolling out new digital panels or optimizing mobile app experiences, I have consistently demonstrated the ability to manage complex projects and deliver results that exceed expectations. My role as an architect of innovative measurement methods and my commitment to pushing the boundaries of UX research have established me as a thought leader and a key contributor to organizational progress.

Business impact includes:

• Drives and improves key team processes and strategy through roadmapping and strategic investments. 

  • “...she became a true right hand for me and [our organization’s] organizing force (incl. leading efforts on Big bets, Roadmapping, Team & leadership meetings contributor).” -UXR Director (Manager at Meta)

• Delivers organization wide and cross-organization improvements in quantitative measurement, qualitative methods, and holistic user experience.

  • “Over the many years at Nielsen I have seen Lauren [be a] diligent and insightful methodologist that drives fundamental research that has provided insights that have driven key business decisions” (Peer at Nielsen)

• Fosters an environment of inclusion, feedback, and support for vertical and horizontal organization. 

  • “[Lauren]  was a supportive, tactical, personable leader that I was proud to have as a supervisor. I aspire to utilize some of those traits as I continue my personal, professional journey.” -UXR Associate (Direct Report at Meta)

Driving Business Results through Research and Analysis