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The Joy of Central is an olfactory journey through the heart of Vietnam, where each scent captures the soul of a distinct region and its most treasured ingredients. Along the sunlit shores of Nha Trang, precious agarwood reveals its rich and meditative character, inspiring Oud Vein with a deep, resinous elegance. In the ancient land of Hue, warm cinnamon unfurls in layers of spice and subtle sweetness, giving Cinder a smoldering and sophisticated intensity. Further south, the misty highlands of the Tây Nguyên offer the bold aroma of freshly roasted coffee, and Plateau concludes the story with earthy warmth and invigorating depth. Three regions, three iconic ingredients, woven into a singular fragrance narrative that embodies the richness, heritage, and enduring spirit of Central Vietnam.
Ben Tre
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The fresh, milky brightness of coconut water
Along the sun-drenched coast of Ben Tre, where endless coconut palms sway gently in the river breeze, a quiet sweetness fills the tropical air. As ripe coconuts are harvested and split open, they reveal a creamy, velvety aroma that is both comforting and irresistibly indulgent. CoCo was crafted to bottle this exact moment, the warmth of golden sunlight, the softness of white coconut flesh, and the carefree spirit of Vietnam’s coconut homeland.
The story begins with the fresh, milky brightness of coconut water, touched by subtle fruity notes and a hint of tropical breeze. As the fragrance unfolds, the heart reveals the luscious richness of coconut cream, blending seamlessly with soft florals and delicate sweetness. It is a fragrance that doesn’t shout; it smiles. It speaks of palm-lined rivers, sunlit orchards, and the gentle joy of island life.
As the day fades, the scent settles into a warm embrace of vanilla, smooth musk, and soft woods, lingering on the skin for 12 hours. To wear CoCo is to carry the soul of the tropics with you, playful yet elegant, a sweet and enduring reminder of nature’s most comforting gift.
Tien Giang
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Harvested from the heart of the Mekong
Across the endless rice fields of the Mekong Delta, where morning mist drifts gently above emerald paddies, a quiet beauty unfolds with every harvest season. As ripe grains sway in the breeze, they release a soft, milky aroma that is pure, comforting, and deeply familiar. Rice Blanc was crafted to bottle this exact moment, the serenity of the countryside and the delicate warmth of freshly husked rice.
The story begins with the crisp, clean air of an early morning in the fields. As the sun rises, the subtle scent of steamed rice and tender white florals fills the air, blending into a creamy softness that feels both innocent and refined. It is a fragrance that doesn’t shout; it whispers. It speaks of flooded paddies, golden harvests, and the quiet poetry of Vietnam’s agricultural heartland.
As the day fades, the scent settles into a warm embrace of powdery musk, soft woods, and smooth vanilla, lingering on the skin for 12 hours. To wear Rice Blanc is to carry the soul of the rice fields with you, delicate yet enduring, a gentle reminder of nature’s most nourishing and graceful gift.
Dong Thap _______________
Elegance blossoming in the wetlands
In the tranquil ponds of Dong Thap, where lotus flowers rise gracefully above still waters, a timeless symbol of purity and serenity comes to life. At dawn, as delicate petals unfold beneath the golden light, the air is filled with a soft floral aroma that is fresh, luminous, and profoundly calming. Lotus No.66 was crafted to bottle this exact moment, the silence of the water and the ethereal beauty of Vietnam’s most iconic bloom.
The story begins with the crisp, dewy freshness of an early morning by the lotus ponds. As the sun rises, the scent of tender petals and green stems drifts through the air, blending into the airy elegance of blooming lotus flowers. It is a fragrance that doesn’t shout; it whispers. It speaks of mirror-like waters, floating leaves, and the quiet spirituality of the Vietnamese landscape.
As the day fades, the scent settles into a warm embrace of white musk and soft woods, lingering on the skin for 12 hours. To wear Lotus No.66 is to carry the soul of the lotus with you, delicate yet enduring, a pure and graceful reminder of nature’s most sacred flower.
24/04/2026
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