Rotation 1

What is Primary Research?

Primary research is where you carry out your own research. You could get the information for primary research by holding surveys and getting people to give you this information freshly and have someone's own opinion. There can be a few strengths to primary research as you get the information accurately and up to date since it isn't old data collected from a while ago. The information you receive from it as well will be original and opinionated. Primary research can be limited though, collecting the data could be time consuming for some people and may require resources you don't have access to. Some information you get may be heavily biased and not what you're looking for in the moment. This data can be useful in situations like when you need a specific piece of information. I would use this for my research, I have used a survey in a previous project to get my own data from other people.

What is Secondary Research?

Secondary research is when other people have carried out the research for you, it has the same techniques as primary research but it isn't you that has collected the data. The strengths to this research is that it is quick and easy, you could use a quick google search or open a book to obtain the information needed for what you're doing. The accuracy for this information is subjective, but a lot of the time you can find easy accurate answers. Secondary research has limitations such as the information you're looking for is out dated, meaning that in present day that piece of info needed could've been changed. It is also very easy to get misled by doing this research depending on what you find. You may use secondary research as a starting point for what you're doing as it's easy and then you can go on to doing other forms of research. This research was also be my default since your go to would be the internet or a book. 

What is Qualitative Data?

Qualitative data is where you cannot put the information into numeral data. You get this information from observing or having experiences. After you put down your findings, you go through and analyse it to form some sort of conclusion to your data. Qualitative data allows you to go in-depth which can help you expand your data. This way of getting data means it can be very detailed and useful as well. Getting this data can be very time consuming, sometimes the research can be simple and not enough to form a conclusion too. You would use this data to get a conclusion for answering questions, come to an understanding or formulate hypothesis. 

What is Quantitative Data?

Quantitative data is where you gather the information in numbers, so percentages and averages for example. The strengths for this can be that the data you have collected is easy to read, accurate and you are able to compare and think about it. This type of data may be too simple at times for what you're looking for. It doesn't necessarily capture anything that could be crucial unless you're just looking for numbers. Lastly for limitations, the results can be biased and time consuming.  This type of research is used when you want a simple way to conclude your research if you are looking to compare results, it is also used for statistics and analysis. I do not think I'd use this in research unless I was aiming for a simple answer ratio.

The Internet

The internet is the easiest way to access information, you get a quick answer that is normally up to date. There are quite a few strengths to the internet such as it's fast, you get easy answers, the information is right in front of you, there are tons of resources online to look at and it is very accessible. Sometimes the internet isn't as good as you think though, some of the information you find could be out dated or it could be fake or changed. It isn't necessarily reliable at times. Using the internet is common and everyone does it for quick answers. I typically would use this as default for my research.

Books

Books are very useful for finding what you need as the information you find is factual and true. Typically books are written by people who are trusted and they will likely be checked over to make sure nothing is false. Although they might not always have the up to date information since some books you look at could be from a very long time ago. There are a few limitations to books such as the fact that the book you're looking for might not be available or even have the information you need anyway. You would use a book when needing to do secondary research as the research has already been gathered for you. 

Magazines

Magazines are similar to books, except they contain up to date information while also having out dated information in older magazines since they sometimes will sell those. You find that these can be very opinionated since magazines have a wide variety of opinions from people so this could be used in Qualitative research. The downside to magazines is that there can be so much stuff in them so you don't know if you'll find anything specific to what you want. 

Misinformation

Misinformation is where someone or you spreads information that is incorrect but you did not know it was incorrect. This can be an easy mistake as sometimes when researching you could find some information that is wrong but you think is right since you have no way of knowing. An example could be is if someone told a student was informed it was non uniform day tomorrow but tomorrow was the wrong date for that but the other person didn't mean to make that mistake. 

Disinformation

Disinformation is where you get purposely told information that is incorrect. People will sometimes spread false info intentionally. Normally this happens when someone wants to mislead people so they create fake news. An example of this is where someone could create a fake AI image of a sequel to a movie you enjoy and post it around knowing it isn't real and want to get a reaction and you are deceived. 

Confirmation Bias

This is where people tend to interpret information based on their own beliefs and don't pay attention to the other info that could prove to be useful. People will typically focus on the stuff that only applies to their current belief and knowledge. An example of this is where anti vaccine people will see a bunch of negative information about it and take that as their beliefs but when they see something positive they choose not to pay attention because it is not within their beliefs.

Ulterior Motives

An ulterior motive is where someone has a hidden agenda or secret reason behind their actions. Typically this involves negative connotations. You do not know someone's true intentions and it is different from what they originally told you. An example of this is if a company tells you they make their product from recycled plastic but they actually don't and they are using this false advertisement to get a audience and profit.

Overgeneralisation

Overgeneralisation is where someone will assume something about a thing and then apply it to every single one of those things even if it isn't true. They are giving someone or something a stereotype that may not be true. For example someone may not like a certain cat breed so they apply the fact they hate that breed to every cat ever. 

Correlation vs Causation

Correlation tends to look at how two things may be linked but they do not impact each other in a way where the other causes the other thing. Causation focuses on things that cause other things to happen. 

Example - Lack of phone storage causes your phone to freeze or your phone may not work properly, the correlation here is the fact that the lack of phone storage makes your phone freeze so it correlates with not working because they typically are seen as the same thing by most people.

This is a realistic model of a car, it is meant to represent that exactly as it is, looks real and is a car model. The style of this feels very professional as if you would find this in some company files for their next model car. This model is straightforward and I believe that to be the meaning of this style. It is useful because the style of photoreal car models look clean and simple. It is very clear what it is representing. They're very easy on the eyes and you can see clearly what's going on. Cons of these models are the fact that it does look boring, the style is something you see daily in actual cars. Personally I do think these can end up looking really cool but the process of this seems insane. 

Abstract is represented as funky and creative, it shows a creative mind of someone even by being simplistic. What is being represented here is clearly a creative pattern that has come to mind. The style here clearly has a fun motive, with any abstract art you can make whatever comes to mind using funky shapes etc. It is useful because it allows you to have your own ideas and it isn't just one solid idea. You find with abstract art is that it's flexible as well so you can do whatever you like. Cons of abstract is that it can be very plain and boring sometimes or people won't interpret it the way you want. I am a fan of abstract art when it doesn't look boring like the image next to this, the ones below feel much more nicer and can represent something.