City of Lake Worth Beach- Social Media Analytics

I work with the City's Public Information Officer to build a consistent social media presence for the City of Lake Worth Beach. Our priority is to be a resource for our residents in regards to City events, alerts, closings, etc. Additionally, we aim to provide our audience with a glimpse into the beautiful charm and community within the City. Since managing social media initiatives, planning campaigns, and creating content for the City's pages, we've increased Facebook and Instagram views by 70% and 68% respectively.

Additionally, since I have been brought on to the team, I have made it a priority to post more reels highlighting our events, local businesses, City employees, and more. Since I've implemented a shift in our reel content, 1-minute views on Facebook have been increased 126%. We've also hit 15K followers in January 2026, which includes a 2K follower increase during my time with the City. 

City of Lake Worth Beach- Fun and Engaging Reels

UCF Late Knights - Social Media Analytics

I managed the @ucf_lk Instagram account from June 2023 to April 2024. I increased following by approximately 3,000 since starting position as well as averaged 10,000 accounts reached monthly. 

The Late Knights events I marketed via social media were well attended, with as many as 600 attendees at some of our special events. 

Creative Social Media Content

The following social media content was created by myself and/or teams I was apart of.