Overwork deaths of online distribution industry

: Night time delivery workers and the distribution center


Min Choi 

SEP 16 2022


中文    한국어    日本語


1. Background[1]

 

Since the 2000s, the delivery industry has grown explosively with the vitalization of e-commerce through the Internet, especially the increase in individuals' online product purchases.

In South Korea, based the logistics network which called a 'Hub & Spoke system’ is the main axis to establish a mass delivery system for the increasing amount of product delivery. The 'Hub and Spoke' system means that it collects the products from each spoke on the evening of the first day, gathers them to the main hubs through trunk vehicles, sorts them by region during the evening and early morning, and sends them back to each spoke via trunk vehicles. From the morning of the second day, delivery workers at each spoke (regional agency etc.) sort the products in their delivery area and deliver them to the final destination. Basically it is '2 days (D+1) delivery' system.

Among e-commerce companies, some focusing on fresh food have built their own separate overnight delivery (one-day delivery) system. Having secured its own logistics facilities and delivery vehicles that are different from the existing 'Hub and Spoke' system (although limited to the metropolitan area), the company started delivering products on its own. Market Kurly is a prime example. In Seoul and Gyeonggi areas only, if a customer order a product online (by website or mobile app) by 11 pm the night before, they provide a service called 'Saetbyul(means the morning star) Delivery', which delivers a product to front of door of the customer before 7 am the next day.

Market Kurly started its business in earnest in 2015 and has exploded in popularity mainly among one or two-person young households in Seoul and the metropolitan area. It completely shakes up the culture of working young people going to the grocery store on a weekday evening, a huge blow not only to the traditional delivery industry but also to offline retailers. In particular, the amount of online shopping has increased dramatically after the pandemic in 2020. There is a growing market demand for overnight delivery. Existing delivery companies also entered the night delivery market by establishing a logistics system for night delivery separate from the 'hub and spoke' system. 1)