Your culture gels when you have declared and live a set of Core Values and established and realized a Strategic Focus (goals). Core Values dictate who you hire, while Strategic Focus mandates the skills that each individual needs. Your team's success depends on the degree to which you live these values and goals through consistent process.
Everyone on your team plays a role, and no role is better than another. They must be obsessed with performing their roles, being a good teammate and winning. The mindset of helping your team win should never change. How can you win a game without qualified subs? How can you execute your plan if you don't have strength in each department? Don't make the mistake of creating stars in your organization. Make an all-star team, comprised of people who get it, want it and can do the job. They will do their job and win through preparation and process.
Amazing coaches are equally obsessed with creating success for their individuals as well as the team. You must show competency by doing the work required to prepare your team and integrity by consistently adhering to the plan and values. Show benevolence to your team: tomorrow is a new day for success. Welcome change and challenge by leaning into hardship with the confidence that you have the team to do it. This is leadership.
According to NBA star Sean Battier, teams fall into four types, based on Trust and Focus: those with low Trust and Low Focus, high Trust and low Focus (or vice / versa) and high Trust / high Focus. The champion team is coherent, acting consistently through established processes with shared accountability for the outcome. The individuals recognize the values and goals and treat feedback as help – because it's for the team! They are resilient because they can depend on the team and on the plan, and therefore welcome the challenge of adversity.
How do you move your team from quadrant 1, 2 or 3 to a champion quadrant 4? Identify the people who are trust-oriented and mission-focused. Focus your positive reinforcement on them and their successes, and look for challenges to exemplify how the team did things right, even when the outcome doesn't go your way.
Deliver what you promise! Execute your processes over time with consistency to your Core Values. Hold yourself and your team accountable to that promise and to the goals you have agreed to achieve. Keep only those who understand both your values and your goals. Encourage them, and by giving authority, let them achieve the success you could not do without them.
“Play for the front of the jersey (your team).”
― Shane Battier, as interviewed by Ravi Gupta, Sequoia Capital on Invest Like the Best (Apple Podcast)