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Malaysian population are estimated to be around 32.7 Million. Our Main Target Groups are B40 and M40 population which are residing in Urban City in Malaysia
B40 is the Bottom 40% of the Malaysian household income. They earn less than RM4,850 per month. The COVID-19 pandemic also has pushed many Malaysians to lower-income categories due to income reduction and loss of employment. Group Median Household Income (RM) Average Household Income (RM) Income Threshold (RM)B40 B1 1,929 1,849 Less than 2,500B2 2,786 2,803 2,501 – 3,170B3 3,566 3,561 3,171 – 3,970B4 4,387 4,395 3,970 - 4,850 DOSM,2020
B40 is the Bottom 40% of the Malaysian household income. They earn less than RM4,850 per month. The COVID-19 pandemic also has pushed many Malaysians to lower-income categories due to income reduction and loss of employment. Group Median Household Income (RM) Average Household Income (RM) Income Threshold (RM)B40 B1 1,929 1,849 Less than 2,500B2 2,786 2,803 2,501 – 3,170B3 3,566 3,561 3,171 – 3,970B4 4,387 4,395 3,970 - 4,850 DOSM,2020
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