I signed up to the Midsumma Festival Summer Work Placement Program:
I was placed in the Marketing, Communications and Fundraising team.
Start of the day, preparing to go out into the field on Carnival Day
At the site office at the end of Street Party dayÂ
So here are some mockups I did for the title slide to an Instagram Reel that was to introduce the nominated works for the Midsumma Art Award made using Canva.
I would usually make stuff like this in the Adobe suite. But Midsumma insisted on using Canva which while I still had a good amount of expertise in, I wasn't as familiar with it compared to Adobe. Also Canva is a lot more limiting than Adobe in a few ways, so it was a bit of a struggle to pull off certain things. But as they say, advertitiy/limitations breed creatvity, so I was able to find workarounds for a lot of these issues.
Here are the test animations for each
Here is the final finished reel (complete with music) that was posted on Instagram.Â
I put a lot of work into the motion design element of this, meticlously trialing and timing text animations, looking for things to catch a viewer's eye and draw them to the order they're supposed to read things (this also required developining a typographic heirachy). Though due to the other group members being insistent on deciding which of my title pages to use shortly before posting, I did not get the chance to fully render check the entire video (just parts of it), so the transition between each slide was glitching out (turning white) in the first render.Â
18/1/16 was the day of the Midsumma Carnival, I was put to work along with two group members to document the festivals events via photography and videography which was taken using our phones so they could be quickly sent over via Whatsapp to be posted on Instagram.Â
Below are a few of the photos I took:
Me at work taking photos for the dog show (not taken by me, courtesy of Suzanne Balding).
DSLR Camera pictures
iPhone camera pictures
My DSLR camera suddenly broke down before lunch... It kept telling me to press the shutter release button. It was unfixable out in the field because, according to Google, I needed to open up the camera with a tiny screwdriver to move a stuck gear... It was such a shame, I brought my zoom lens! I was able to fix my camera at home the next day thankfully...
So I had to rely on my phone
These are mostly made up of photos I have personally taken, and were attached to an E-Newsletter.
A lot of the photos here are specifically colour graded to bring out some colours... which didn't matter as much due to the compression messing up the colours a little bit...
Most of the photos in these two required no colour grading due to the raws looking good enough.