A poster was designed to draw attention to the personal responsibility to not drive while impaired. Using typography and opacity this poster was designed to show while a person may insist that "I'm fine!" the reality is different. With the digital medium a static poster can expand this message. The motion video shows the large text taking off and losing control, much like what can happen when an impaired person is behind the wheel.

A series of three posters promoting different environmental topics that could help reduce the negative impact on the world.