The final design uses a bright orange palette, bold typography, and graphic details to create a strong and recognizable look. I carried the same visual style from the can onto the box so the two pieces feel like part of the same brand.
Energy drink can
Multipack box
Brand identity
Packaging graphics
Mockups
Tools: Adobe Illustrator · Adobe Photoshop
Packaging Design & Branding
Power Potion is a conceptual energy drink brand I created around the idea of energy and power. I wanted the packaging to feel bold and fun while still looking like something you could actually find on a store shelf.
I wanted to create an energy drink that stood out from the typical designs in this category. The main goal was to build a strong identity that would work across both the can and the box.
I started by exploring different colors, typography, and visual styles that could communicate energy. I chose orange as the main color because it felt energetic and playful. From there, I worked on the typography and graphic elements and tested how they would work across the different packaging pieces.