Logo Design & Brand Identity

Overview

This freelance project was created for AVIVA Skin Studio, a beauty salon looking for a clean and elegant brand identity. My goal was to design a logo that reflected beauty, confidence, and professionalism while creating a look that feels timeless and luxurious.

The Challenge

The challenge was to create a logo that represented the salon's services while being versatile enough to work across different branding materials, from storefront signage to digital platforms.

My Process

I explored different concepts, typography, and icon styles before developing a feminine mark inspired by natural beauty and self-care. I refined the design through multiple variations to ensure it remained simple, recognizable, and scalable.

The Final Design

The final logo combines a minimalist silhouette with elegant typography to create a sophisticated visual identity. I also created light and dark versions of the logo to ensure it remains consistent across different backgrounds and applications.

What I Created

• Primary logo

• Logo variations

• Brand identity

• Color variations