Comp D | Management, Planning & Advocacy

Apply the fundamental principles of planning, management, marketing, and advocacy

Section A | Definition of Competency

Understanding the fundamental principles of planning, management, marketing, and advocacy for competency D requires a review course readings and collection of evidence from course projects and presentations. INFO 204 Information Professions includes course readings for discussions from chapters by Janine Golden on Management Skills and the other by Christie Koontz on Managing Communications, Marketing and Outreach. These chapters highlight the basic understanding of planning, management, marketing and management for the information professional and within an organization.

Golden shares definition of management:

A person in a position of authority in an organization who is responsible for employing human and material resources to accomplish the organization’s purpose.

A manager is task oriented. Managers are knowledgeable and proficient at a set of well-known processes, such as planning, budgeting, staffing, measuring performance, and problem solving (Golden, 2015).

A manager is someone responsible for forming a team and gathering resources as well as planning and guiding to achieve the organizations goals.

Planning involves “a process of determining meaningful, achievable, and quantifiable objectives that an organization needs to pursue and then identifying what is needed to implement them” (Golden, 2015). This includes methods attained in INFO 282 Grant Writing such strategic plans to know the orgs priorities as well as community needs assessment and designing logic models for proficiency towards success. Course reading includes advice on strategic priorities to “choose to do a few things very well instead of spreading energy and resources across too many efforts” (Gerding, 2017). Planning for information professionals and organizations is an efficient process through researching need, aligning comparable priorities and resources, and measuring the probable impact of success.

Advocacy is “to increase awareness and support for libraries and other information organizations through increased visibility” (Golden, 2015). However, as discussed in competency A and C, advocacy is more than visibility for libraries and their services and involves relationship building with community members to confront inequities and promote diversity. And these promotions include marketing strategies that “provides a set of tools to focus on meeting customers’ needs” (Koontz, 2015). For information professionals marketing and advocacy include visibility and awareness as well as responding to a community need.

Section B | Background to the Competency

A fundamental understanding of competency D in terms of participating in planning, management in the workplace, marketing to clients, information professionals as advocates, and the impact of marketing and advocacy through defining terms, courses studies, and projects. These courses that include competency D their syllabi are INFO 204 Information Professions, INFO 281 Civic Literacy, INFO 281 Community Partnerships, and INFO 282 Grant Writing. Along with these studies evidence is presented by a final project from INFO 284 Oral History and a video presentation for INFO 281 Civic Literacy, to demonstrate understanding of competency D on planning, management, marketing, and advocacy.

Section C | Discussion of Evidence

INFO 284 I Folk Recovery

https://drive.google.com/file/d/1CuM6cNMUxQcsGM7FSDcaOq73hra16FtZ/view?usp=sharing

Folk Recovery is an oral history project proposal to celebrate Black, Indigenous, Asian and all People of Colour (BIPOC) through their Canadian folk stories and contributions. This archival project includes a management plan, outreach and marketing strategy, and prospective budget offering evidence for of competency D in understanding planning, marketing to clients and advocating as an information professional on building awareness for the BIPOC folk music community for the public. The application of marketing and advocacy involves promotional tools and most importantly leveraging the networks of community partners and their strong impact in reaching people.

INFO 281 | Civic Action for Civic Change

https://youtu.be/sxXfnw9V2ic

Civic Action for Civic Change is a final project and video presentation for the community to collectively address local officials on community needs. The video presents evidence of understanding marketing and advocacy techniques through partnership and social media as well as the influence of strategy to mobilize people for sustainable changes. This video is design using Animoto and publicly accessible on YouTube with transcriptions. As an information professional feasible projects and presentations are the best forms to understand competency D and techniques to achieving organizational goals built on community needs.

Section D | Conclusion

By unravelling the various components of planning, management, marketing, and advocacy through definitions, studies, and evidence there is an appreciation for competency D and the importance of a strategic approach to measuring a path to intentional success.

Section E | References

Buchanan, K. (2021). Final Project: Civic Action for Civic Change [Video]. YouTube. https://youtu.be/sxXfnw9V2ic

Buchanan, K. (2021). Folk Recovery: Oral History Project Proposal. PDF. Retrieved from https://drive.google.com/file/d/1CuM6cNMUxQcsGM7FSDcaOq73hra16FtZ/view?usp=sharing

Gerding, S. (2017). Strategic Priorities. In PLA, Dynamic Planning Institute Workbook. Chicago, IL: American Library Association.

Golden, J. (2015). Management Skills. In S. Hirsh (Ed.), Information services today: An introduction (pp. 20-26). Lanham, MD: Rowman & Littlefield.

Koontz C. (2015). Managing Communications, Marketing and Outreach. In S. Hirsh (Ed.), Information services today: An Introduction (pp. 262-270). Lanham, MD: Rowman and Littlefield