Weather-based AI-enabled Campaign For Appetising Moments
Weather-based AI-enabled Campaign For Appetising Moments
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Led the creation of an innovative monsoon campaign utilizing AI-enabled, region-specific creatives.
Led the creation of an innovative monsoon campaign utilizing AI-enabled, region-specific creatives.
By integrating a Weather API, Meta Ads were dynamically targeted based on real-time rainfall in key cities,
By integrating a Weather API, Meta Ads were dynamically targeted based on real-time rainfall in key cities,
ensuring relevant and timely engagement with audiences.
ensuring relevant and timely engagement with audiences.
Campaign Creatives
This strategic approach resulted in a 25% increase in engagement, reaching over 2 million users,
while achieving a substantial cost reduction of up to 45% compared to standard campaigns.
Creatives developed for multiple regions using regional elements & vernacular nuances.
Creatives developed for multiple regions using regional elements & vernacular nuances.
Delhi NCR | Punjab | Himachal Pradesh | Uttar Pradesh | Bihar | West Bengal | Assam
Delhi NCR | Punjab | Himachal Pradesh | Uttar Pradesh | Bihar | West Bengal | Assam
Campaign got recognized on
Assocham Branding & Marketing Summit cum Excellence Award (SILVER)
Indian Television DMEA (GOLD)
Monsoon Themed ASMR-Led Videos for Instagram Reels & YouTube Shorts
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