Digital Video Creatives
Digital Video Creatives
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Development and Execution of Catch Mother's Day Campaign
Development and Execution of Catch Mother's Day Campaign
Maa Ka Ehsaas - Mother's Day Film 2023
Objective
Shift Catch Foods’ positioning from functional to emotional storytelling
Insight
A mother’s love finds expression even when she cannot be present—food becomes her emotional connection
Big Idea
A 3-min emotional film showcasing a mother separated by societal stigma, expressing love through food
Strategy
Long-format storytelling (YouTube + CTV)
Emotion-first narrative, subtle brand integration
Influencer amplification (regional, relatable content)
My Role
Lead end-to-end execution (agency → production → launch)
Managed stakeholders & creative approvals
Owned social launch & influencer strategy
Results
13.5 Mn Reach with 53% VTR on YT and CTV
4.8 Mn Completed Views on YT & CTV
3 Mn Reach on Meta
25+ Influencers activated on story telling narrative
4.5 Mn Reach & 3.6 Mn Views via 550+ micro-Influencers
Impact
15+ National Awards
DVC Featured as Google Case Study
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