Brand Positioning Launch Campaign
"Kyunki Khana Sirf Khana Nahi Hota"
14 Macro Influencers & 20 Micro/Nano influencers selected and taken live
taking into account their Regional Reach & Views Percentages.
Campaign garnerd over 14.5 Mn. Views.
Festive Campaign 2024 (Oct-Nov)
20 Influencers selected taking into account their Regional Reach & Views.
40 collaborative creatives taken LIVE for Festive Topicals of Navratri, Durga Puja, Karwa Chauth, Diwali, Bhai Duj.
Overall Campaign garnerd over 9.6 Mn. in Reach & 12.5 Mn in Views and with over 3 lac social Interactions.
Festive Campaign - Durga Puja
3 Regional Collaborations taken LIVE. + Production Led Creative Developed in collaboration with Radio Mirchi.
Festive Campaign - Karwa Chauth 2024
6 Collaborations taken LIVE.
Regional Activation
Jamai Soshti (Bengal Market)
7 Regional Influencers selected based on Regional Reach & View Percentages.
Campaign garnerd over 4 Mn. Views.
25+ Influencers activated on story telling narrative
4.8 Mn Reach & 3.6 Mn Views via 550+ micro-Influencers