Research Interests
Political Communication, Environmental & Science Communication, Perceptions of Media, Journalism, Public Opinion (Polling), Media Engagement, and Quantitative/Qualitative Research Methodologies
Works in Progress
Moon, J. (in progress). Not just about the numbers: Developing and validating a multidimensional scale of distrust in public opinion polling.
Moon, J. (in progress). Bridging media perceptions: Testing the moderating role of polling distrust in third-person perceptions of polling effects, perceived self-other opinion incongruity, and engagement with polling information.
Moon, J., & Lee, S. H. (in progress; paper accepted for 2025 AEJMC conference presentation). Trust in the bylines: Audience perceptions of AI-generated news across polarized issues.
Moon, J., & Lee, T. (in progress). “I’ll hear it anyway, and it won’t fool me”: Investigating the interplay of news-finds-me and third-person perceptions in misinformation susceptibility.
Moon, J., & Peifer, J. T. (in progress; paper presented at 2025 ICA conference). Public forums or echo chambers? A cross-national study of news and social media in the U.S., South Korea, and Germany.
Peifer, J. T., Moon, J., Lee, T., & Song, H. (in progress). Affinities for competing knowledge systems: Perceived news media importance and social media importance across cultural contexts.
Peifer, J. T., Moon, J., & Song, H. (in progress). A cross-national replication of perceived news media importance: Further validating and expanding a measure for understanding valuations of normative journalism roles.
Peifer, J. T., Paladhi, A., & Moon, J. (in progress; paper accepted for 2025 AEJMC conference presentation). Journalism as a public good: Survey perspectives on funding support for public service media.
Wong, V., Geiger, N., Lee, J., Moon, J. (in progress). Correspondence bias as a mechanism for pluralistic ignorance on climate change.
Manuscripts Under Review
Browning, N., Lee, E., Moon, J., & Moon, B. (under review). For the company or the cause?
Lin, Z., Moon, J., & Chung, S. (under review). Conformity or projection?
Peer-Reviewed Journal Publications
Moon, J., & Peifer, J. T. (2024). Explaining mainstream news media use in the context of the COVID-19 pandemic: The roles of partisanship, perceptions of threat, negative emotions, and news media trust. Mass Communication and Society. https://doi.org/10.1080/15205436.2024.2366228
Moon, J., & Peifer, J. T. (2024). Antecedents to perceived news media importance and motivations for newspaper use: A needs-based framework. Newspaper Research Journal, 45(2), 209-228. https://doi.org/10.1177/07395329241242820
Heo, Y., Moon, J., Jones-Jang, S. M., & Chung, S. (2024). Why do people underestimate polling effects? Examining the gap between actual and perceived polling effects. Mass Communication and Society. https://doi.org/10.1080/15205436.2024.2308840
Moon, J., & Chung, S. (2018). Testing overestimation of polling effect on other voters and underestimation of polling effect on oneself: Perceived and actual bandwagon and underdog effect of election polls. Korean Journal of Journalism & Communication Studies, 62(3), 7-36. https://doi.org/10.20879/kjjcs.2018.62.3.001
Chung, S., Heo, Y., & Moon, J. (2018). Perceived versus actual polling effects: Biases in perceptions of election poll effects on candidate evaluations. International Journal of Public Opinion Research, 30(3), 420-442. http://doi.org/10.1093/ijpor/edx004
Conference Presentations
Moon, J., & Lee, S. H. (August 9, 2025). Trust in the bylines: Audience perceptions of AI-generated news across polarized issues. Paper accepted for presentation at the Annual Conference of the Association for Education in Journalism and Mass Communication, San Francisco, CA.
Peifer, J. T., Paladhi, A., & Moon, J. (August, 2025). Journalism as a public good: Survey perspectives on funding support for public service media. Paper accepted for presentation at the Annual Conference of the Association for Education in Journalism and Mass Communication, San Francisco, CA.
Moon, J., & Peifer, J. T. (June 15, 2025). Public forums or echo chambers? A cross-national study of news and social media in the U.S., South Korea, and Germany. Paper presented at the Annual Conference of the International Communication Association, Denver, CO.
Peifer, J. T., Moon, J., Lee, T., & Song, H. (August 10, 2024). Affinities for competing knowledge systems: Perceived news media importance and social media importance across cultural contexts. Paper presented at the Annual Conference of the Association for Education in Journalism and Mass Communication, Philadelphia, PA.
Peifer, J. T., Moon, J., & Song, H. (August 10, 2024). A cross-national replication of perceived news media importance: Further validating and expanding a measure for understanding valuations of normative journalism roles. Paper presented at the Annual Conference of the Association for Education in Journalism and Mass Communication, Philadelphia, PA.
Moon, J. (January 19, 2024). Developing a new measure of polling distrust. Democracy in flux: Political communication across borders and boundaries, a virtual symposium co-hosted by Indiana University’s Europe Gateway, the Media School at Indiana University Bloomington, and Freie Universität Berlin’s Institute for Media and Communication Studies.
Heo, Y. J., Chung, S., & Moon, J. (May 21-25, 2020). When private opinion meets public opinion: Actual impact and biases in poll effect perceptions. Paper presented at the 70th Annual Conference of the International Communication Association. Gold Coast, Australia. (changed to video presentation due to the COVID-19 pandemic)
Moon, J., & Chung, S. (May 28, 2019). Actual versus perceived polling effects on candidate evaluation: Underestimated effect on oneself but overestimated effect on other voters. Paper presented at the 69th Annual Conference of the International Communication Association, Washington, D.C.
Moon, J. (November 7, 2015). The effect of election poll reports on voter’s candidate evaluation: The difference between the actual effect and the perceived effect. Paper presented at the graduate student special session of the Annual Conference of the Korean Associations for Broadcasting and Telecommunication Studies, Yongin, Korea. (Best Conference Paper Award)
Chung, S., Heo, Y. J. & Moon, J. (August 7, 2015) The actual and perceived effects of election poll coverage on candidate evaluations. Paper presented at the Annual Conference of the Association for Education in Journalism and Mass Communication, San Francisco, CA.
Heo, Y. J., & Moon, J. (February 9, 2015). The actual and perceived effect of election poll coverage on candidate evaluations of self and others. Paper presented at the Graduate Students’ Conference of the Korean Society for Journalism and Communication Studies, Daejeon, Korea.
Research Lab Meeting Presentations
Moon, J., & Peifer, J. T. (March 22, 2024). Preliminary findings of a cross-national study on perceived social media importance. Presented at a meeting of Observatory on Social Media (OSoMe), IUB
Moon, J. (Sept 9, 2022). A new approach for testing the dominant cause of the third-person perception: Is it due to an overestimation of media effects on others or an underestimation of media effects on oneself? Presented at a meeting of Strategic Communication Research Lab (SCRL), Media School, IUB
Collaborative Research Projects in Progress
Exploring underlying mechanism of pluralistic ignorance concerning the issue of climate change (2023 –)
Collaborative research project investigating the relationship between correspondence bias and climate change norm misperceptions (PI: Dr. Nathan Geiger, University of Michigan)
Exploring public perceptions of media across diverse cultural contexts (2022 –)
Collaborative research project with media scholars based in the U.S., South Korea, and Germany; Illuminating the relationships between public perceptions of news media/social media and various democratic outcomes (PI: Dr. Jason Peifer, IUB)