URSA BFA lacked its own visual identity, making it harder to represent the program’s creativity and attract incoming students.

Year

2025

The URSA BFA logo uses bold shapes and bright colors to show creativity, innovation, and the exciting world of design.

I used yellow, red, blue, and green equally to create a fun, energetic, and balanced look that works well across all designs.

It features fun and lively images that showcase the diverse talents of BFA students. Geometric shapes are used throughout to add a modern, creative feel and tie everything together visually.

Here’s how the visual identity extends across brand collateral. Showcasing its consistency, versatility, and real-world impact through items like business cards, brochures, and more.

Talichips

Ensayo