I rebranded Ensayo to give the established fitness equipment brand a more modern and distinctive visual identity. The goal was to move away from its outdated look while keeping the brand’s strength, reliability, and experience.

Year

2026

I redesigned the logo and developed a mascot to give Ensayo a more recognizable and approachable personality. The new identity combines the brand’s fitness-focused character with a more modern visual direction.

I selected the color palette and typography to build a consistent visual language for Talichips. These elements helped establish a fresh, friendly, and recognizable look across the brand.

I applied the new identity across different brand touchpoints, including marketing materials, social media, merchandise, and other visual assets. This helped demonstrate how the refreshed brand could work consistently across different formats.

Elev8 Gym 24/7

Orus