As the founder of ORUS, I developed the brand from concept to product, shaping its identity, voice, personality, and overall direction. I also handled the day-to-day creative and business operations behind the brand.

Year

2026

I developed ORUS's visual identity, brand voice, and personality to create a distinct identity around active living. I made sure the branding stayed consistent across the products, content, packaging, and customer experience.

I designed the ORUS shirts from the initial concept and artwork to the final product. I worked through the design, production, and product presentation to turn the ideas into something customers could actually wear.

I planned photoshoots, developed content ideas, and created campaigns to promote ORUS and its products. I handled the creative direction and production to keep the brand active and engaging across social media.

I created and managed Meta advertising campaigns to promote ORUS products and reach potential customers. I handled the creative assets, campaign setup, and overall direction of the ads.

URSAB ROTC

Kweeendom