From conception to design and execution, I fully managed email campaigns for the KelseyCare business line. I identified target audiences, planned mailings, wrote highly-targeted and optimized copy, used Canva to design emails, and oversaw launch. I tested each subject line to drive solid open rates and ensured each email included key content to motivate action (clicking).
I gathered and reviewed data, generating insight reports, and using it to determine best practices.
All leads went into Salesforce, which I monitored for campaign performance and to communicate with sales about qualified leads.
Our email audience were Greater Houston businesses seeking a cost-effective health plan. The B2B outreach mainly went to decision-makers in major companies, from C-Suite to HR.
This sample email displayed netted a 21% open rate and over 1000 clicks, resulting in qualified leads, some of which converted into new business.
As part of our content strategy, I identified a crucial need for testimonials from the brokers who sell and write our plan for clients. Coordinating with sales team, we found willing brokers.
I managed this project fully from writing the scripts to overseeing the interviews, and approving the final product.
Challenge:
KelseyCare Health Plans recognized the need for a new website to enhance user experience, improve brand perception, and drive conversions. As the Digital Marketing Manager, I led the project to create a website that aligned with user needs, leveraged analytics for data-driven decision-making, and effectively communicated the value of KelseyCare Health Plans.
Project Management and Team Coordination:
As the project manager, I oversaw the entire website development process, ensuring adherence to the timeline and budget, and managing the project team. I facilitated effective communication between stakeholders, designers, developers, and content creators, ensuring all aspects of the website aligned with the overall marketing strategy and business objectives.
Personalized Content Strategy:
I created a targeted content strategy by developing user personas and buying cycle documents. This approach allowed for delivering relevant and engaging content to users at each stage of their decision-making process, which will drive increased conversions and customer loyalty.
Data-Driven Optimization:
Optimized website structure, content, and user flow using analytics to identify top-performing and most important pages. This will lead to higher conversion rates, improved user engagement, and increased customer satisfaction.
Effective Collaboration and Stakeholder Management:
We ensure smooth coordination between cross-functional teams through strong project management skills and effective collaboration. The streamlined approval process and proactive communication contribute to successful project completion within the designated timeline.
Conclusion:
Under my leadership, the design and development of the new website for KelseyCare Health Plans will successfully address user needs, and leverage analytics for ongoing, dynamic improvement to achieve objectives.
Purpose: In 2010-11 I was the program manager and lead blogger and editor for the American Cancer Society’s Choose You blog, and each week I wrote and published multiple articles relating to key health messages related to the Choose You program
March 11th, 2011 by Julie Pippert
Sleep is good, says the National Sleep Foundation and a recent cancer study.
Choose You is all about making good health choices for yourself, but there’s one crucial ingredient that it implies but doesn’t straight up ask you to commit to: sleep that healthy 7-9 hours per night. Getting that sleeps gets hard at times. Stress, working late, health disruptions, sleep disruptions, kids…a hundred things can prevent a good night’s sleep. But what are the potential ramifications beyond feeling woozy, dull and sleepy the next day?”
Potentially? Colon cancer.
I was skeptical when the bulletin crossed my desk this morning, but when I found out it was based on a study that was the cover article for Cancer, the American Cancer Society’s journal, I took notice.
The article, Short duration of sleep increases the risk of colorectal adenoma, states:
Short duration and poor quality of sleep have been associated with increased risks of obesity, cardiovascular disease, diabetes mellitus, and total mortality. However, few studies have investigated their associations with risk of colorectal neoplasia.
Shorter duration of sleep significantly increases the risk of colorectal adenomas. The authors’ results suggest sleep duration as a novel risk factor for colorectal neoplasia.
What does this mean — what did they find? In short, study participants who averaged 6 or fewer hours of sleep per night increased their risk of getting colon cancer by 50%. In the study, low amounts of sleep were directly correlated to a higher risk of colorectal adenomas or polyps, which can become cancerous if left untreated. The study attributed this to poor sleep leading to melatonin imbalances, which could damage DNA.
Dr. Li Li, the chief study investigator, said that this means poor sleep is as high a risk factor as genetics and red meat for colon cancer.
This brings home a few crucial points:
it really is that important to get a good night’s sleep, for so many reasons, even if you think you can do with less. Dr Li himself increased his average night’s sleep from 5 to 7 hours.
it really is important to make those good health choices.
it really is important to get those health checks. Finding polyps or adenomas before they develop into cancer is essential to improving odds for a good outcome.
Additional resources:
By Julie Pippert
A local radio station in Houston was accepting calls from listeners, asking them to share their Affordable Care Act enrollment stories. An angry man phoned in, and the station put him on live to share his anger about his experience. He wasn’t angry that it hadn’t worked. In fact, the web site he used worked just fine. He was angry because there was no record of his transaction and he had no coverage. “I logged right in to Texas Obamacare, gave my social security number and credit card, and they let me down,” he said, furiously.
The problem, of course, is that Texas doesn’t offer a state exchange, and even if it did it would not be called Obamacare. The man wasn’t let down by the federal exchange or the US; he was let down by scammers. Starting October 1, when the ACA went into effect, scam websites began popping up. Before the end of October, over 700 fake sites were detected and shut down. Very likely, that many or more have popped up again. Scam stories continue to pour in.
The fake sites are setup to mimic the real site, but are used to steal money and identities.
How can Americans, especially as the December 23 deadline for January 1 enrollment comes quickly, ensure they are enrolling safely at the right site?
Here are 5 red flags for fake sites:
1. There is only one official website portal for the Affordable Care Act enrollment: www.healthcare.gov
Whether or not your state offers a state exchange, this is still the best portal to use to access enrollment for the exchange. It’s very easy to go to healthcare.gov and click over to your state if it offers an exchange, or simply use the federal enrollment if it does not.
2. Nobody will call you to enroll you in the state or federal exchange.
If you receive a call offering to enroll you, no matter how legitimate it may sound, do not provide any information. You should only enroll via healthcare.gov or place a call to your exchange’s live operators yourself. If you are continuing your private insurance, only enroll as per usual with your trusted representative or agent…who you call. In fact, many Americans will not need to enroll in the ACA exchange. It’s not required, and many who are on Medicare, Medicaid, private insurance, or military or veteran’s plans won’t need to change.
3. You will not be charged an application fee.
If you visit any web site that charges you any kind of sign up or site use fee, it’s probably a scam. Close out and go to healthcare.gov. You will only need to pay your regular premium for your insurance. Anything else is not legitimate.
4. If you see mis-spellings and bad grammar — get out of there!
Some fake sites use awkward sentence construction or have typos and misspellings, as if created in a rush. The real site may have some random error, but in general, it’s been carefully proofed and should be very professional looking and sounding. Or, the scam site may look perfect. Regardless, if it is not healthcare.gov, it’s not the real ACA website portal.
5. The real sites offer real health insurance, not medical discount plans.
Some of the imitator sites are run by legitimate insurance companies. They are capitalizing on people needing coverage who are trying to enroll via the exchange. They may even offer a reasonable deal. However, consumers should know that these plans may not comply with the coverage standards required by the Affordable Care Act. They may also only be discount medical plans, versus actual health insurance. Most telling of all, the sites will not be able to use the legitimate web site portals for the state and federal exchanges. To be safe, again, only use healthcare.gov to access federal enrollment or click through to the state exchange.
What if I find a fake site?
If you run across a fake site, there are steps you can take beyond protecting yourself. You can protect others by reporting the site.
There are a few ways to do this:
Contact your state attorney’s office and report it. Most states have a channel for receiving reports of suspected criminal activity.
Call the HeathCare.gov hotline, 1-800-318-2596 (TTY users can call 1-855- 889-4325) to report scams related to Obamacare.
by Julie Pippert
Listening to On Point with Tom Ashbrook this morning, I heard a well-balanced, informative, and ethically (and more) challenging discussion about patents on human genes (audio available by 3 p.m. ET today). While this is, in fact, a broader discussion, Ashbrook and his guests eloquently debated specifically the court case revolving around BRCA1 and BRCA 2 -- the genes for ovarian and breast cancer, whose patents are held by a single company, Myriad.
First, a bit of background
-- patents historically are limited to things man invents, not things man discovers. For example, as per the show, one cannot patent gravity, E=MC2, coal, or plants.
-- however, farm corporations have been known to patent plant genes for food and other crops. The sidenote to this is that they actually hold the patent to genetically modified plant genes, not the natural one.
-- Myriad holds the patent to both BRCA 1 and BRCA 2 as they happen naturally, in the human body. They have not genetically altered this.
-- the ACLU and other plaintiffs are suing Myriad to release the patent. The court case has now been delayed until February 2, but the plaintiffs have already stated an intent to use this case as precedent to release other gene patents, some of which are held by corporations, others by individuals and even universities.
A few articles that might be of interest to you as you research to form an opinion (and please do use your Google PhD to research above and beyond this):
Fact Sheet -- BRCA: Genes and Patents (note: published by ACLU, but very useful breakdown of the particulars)
Insider article: Can ACLU Expect to Win Its BRCA Gene Patenting Case Before it Even Gets to Trial?
Associated Content article: Myriad's Patent of BRCA Gene is Contested by the ACLU in Court
Argument A (presented by Hans Sauer, Associate General Counsel for Intellectual Property for the Biotechnology Industry Organization, known as BIO) is that discovering a gene, creating a screening test for it, and working within it has cost over $200 million dollars, and will cost over a billion across 10 years. The revenue made from the patent creates venture capital for additional research. Holding a patent is a motivation to discover and use.
Argument B (PDF here) (presented by Chris Hansen, Senior National Staff Counsel at the American Civil Liberties Union) states that the patents stifles competition, creates a monopoly on price (held at high cost of $3000, usually not covered for women), prohibits improvement on the testing process, limits women on ability to get adequate information when facing a major medial and/or surgical decision (Myriad will not allow any lab other than their own to test, and therefore there is no second opinion, for example), and infringes on the legal allowance for patents.
In general, the argument sticks to two sides: patent or no patent. However, during discussion other experts offered up middle-ground solutions that involve patent pools and non-exclusivity agreements.
What do you think -- should gene patenting be allowed? And if so, with what protections for us, the humans who carry the genes?
by Julie Pippert
Investigate celestial navigation, also known as astronavigation, and build a sextant to determine your latitude.
An instrument that uses Polaris, the “North Star,” to determine latitude is called a sextant. Before modern tools, sailors had to look to the stars to figure out where they were. By measuring the angle between Polaris and the horizon, they could tell their latitude, or how far north or south they were between the equator and the North Pole. Sextants are so reliable, they are even used today – including by astronauts.
Astronauts experimented with sextants on the Gemini missions of 1965-66, and the Apollo program installed special sextants in the command module. Why? If astronauts lost communications or equipment failed, using the sextant they can determine their position. However, since they are up in the stars rather than at sea looking up at stars, astronauts do not have a horizon to use in their latitude calculations. Instead of measuring between the horizon and Polaris, astronauts would measure between two stars. For instance, Gemini XII used Betelgeuse and Rigel along with Betelgeuse and Bellatrix.
Drinking straw
Protractor
String
Steel washer (or other small weight)
Tape
Map or website to look up latitudes
Tape a drinking straw to the bottom edge of a protractor.
Tie one end of a string to the center of the protractor. One the other end of the string, tie a steel washer or other mass.
Locate the North Star through the straw. Have a partner read the created angle on the protractor. Subtract the measured angle from 90 to give you your latitude.
Look up the latitude on a map or online and see where you may be. You may select a longitude anywhere on your latitude for different locations.
If you can’t see the North Star or are inside, pick an object in the room and determine what your latitude would be if that object were the North Star!
Measure from different locations, such as from your home and from a local park. How different is the latitude?
In case you missed it
by Julie Pippert
What belts does earth wear? Van Allen radiation belts.
Over 60 years ago, the United States launched its first satellite into space: Explorer 1, which included a Geiger counter strapped to a miniature tape recorder. To NASA’s surprise, it was registering radiation levels a thousand times greater than anyone expected. It wasn’t of earthly origin, and it occupied an area scientists had considered a void. It also far outpaced the levels of radiation that would be expected from cosmic rays alone. So what was it?
Two donuts of seething radiation called the Van Allen radiation belts.
The Van Allen radiation belt is a zone of energetic charged particles, most of which originate from the solar wind. The particles are captured by and held around a planet by that planet’s magnetic field. It surrounds Earth, containing a nearly impenetrable barrier that prevents the fastest, most energetic electrons from reaching Earth.
The outer belt is made up of billions of high-energy particles that originate from the Sun and become trapped in Earth’s magnetic field, an area known as the magnetosphere. The inner belt results from interactions of cosmic rays with Earth’s atmosphere.
The Van Allen radiation belts were discovered in 1958 by James A. Van Allen, the American physicist who designed the instruments on board Explorer 1, the first spacecraft launched by the United States. He also led the team of scientists that studied and interpreted the radiation data.
This data captured by the Geiger counter aboard Explorer 1 heralded the emergence of space physics and ushered in a new era of technology and communications.
Prior to launch, scientists expected to measure cosmic rays — high-energy particles primarily originating beyond the solar system — which they had previously studied with ground- and balloon-based instruments. After receiving the data, Van Allen and his team began exploring the newly discovered radiation belts and their cause and effect.
Although images of the Van Allen radiation belts make them look visible and colorful, this is actually just a representation. The radiation belts themselves are so dilute that astronauts don’t even see or feel them when they are outside in their spacesuits. In fact, scientists only detect them using sensitive instruments inside satellites and spacecraft.
With the right equipment, though, NASA scientists can hear part of the radiation belt. Using these tools, they discovered that electrons whistle as they work.
Since 1958, scientists have continued to study the Van Allen radiation belts, generating dozens of theories. In 2012, NASA launched the Van Allen Probes to study the region. The Van Allen Probes’ job is to help determine how particles make their way in to the belts, where they disappear to, and what processes accelerates them to such high speeds and energies. The Probes’ instruments measure the signatures of a vast host of processes over a wide range of time scales and locations.
The Van Allen probes survived the extreme radiation for years, sending a plethora of data. One key finding was data showing that the inner edge of the outer belt is highly pronounced. For the fastest, highest-energy electrons, this edge is a sharp boundary that, under normal circumstances, the electrons simply cannot penetrate–hence the impenetrable barrier.
Another important finding was discovering that in addition to humans shaping Earth’s landscape, scientists now know we can shape our near-space environment as well. Very low frequency, or VLF, radio communications have been found to interact with particles in space, affecting how and where they move.
In 2019, the twin Van Allen Probes began their final phase of exploration, and will continue to use their instruments to send data to scientists on earth to study until they run out of fuel and eventually re-enter Earth’s atmosphere after about 15 years.
Located in the inner region of Earth’s magnetosphere, the radiation belts endanger satellites. That’s because solar cells, integrated circuits, and sensors can be damaged by radiation. What does that means for spacecraft?
“Our current technology is ever more susceptible to these accelerated particles because even a single hit from a particle can upset our ever smaller instruments and electronics,” said David Sibeck, Van Allen Probes mission scientist at NASA’s Goddard Space Flight Center in Greenbelt, Maryland. “As technology advances, it’s actually becoming even more pressing to understand and predict our space environment.”
To continue space exploration, understanding the dynamics of the Van Allen radiation belt is essential for protecting technological assets and planning crewed space missions.
On Jan. 19, 2006 New Horizons launched! It was the first mission to the Pluto System and the Kuiper Belt.
Learn More About the Launch
In this image: From among four lightning masts surrounding the launch pad, NASA’s New Horizons spacecraft lifted off the launch pad aboard an Atlas V rocket spewing flames and smoke. Liftoff was on time at 2 p.m. EST from Complex 41 on Cape Canaveral Air Force Station in Florida.
The compact, 1,050-pound piano-sized probe got a boost from a kick-stage solid propellant motor for its journey to Pluto. New Horizons was at the time the fastest spacecraft ever launched, reaching lunar orbit distance in just nine hours and passing Jupiter 13 months later.
The New Horizons science payload included: imaging infrared and ultraviolet spectrometers, a multi-color camera, a long-range telescopic camera, two particle spectrometers, a space-dust detector and a radio science experiment.
New Horizons flew past Jupiter in early 2007, using the planet’s gravity as a slingshot toward Pluto. That flyby saved years off the time for the trip to Pluto. It also provided opportunities to test the spacecraft’s instruments and flyby capabilities on the Jupiter system.
Solve space by unscrambling this image of its launch.
Learn More About the Mission
Learn more fun facts about New Horizons:
It swung past Jupiter for a gravity boost and scientific studies in February 2007, and conducted a six-month-long reconnaissance flyby study of Pluto and its moons that started in early 2015. Pluto closest approach occured on July 14, 2015.
The Johns Hopkins University Applied Physics Laboratory (APL) in Laurel, Maryland, designed, built, and operates the New Horizons spacecraft and manages the mission for NASA’s Science Mission Directorate.
The dust counter was designed and built by students at the University of Colorado, Boulder.
Using Hubble Space Telescope images, New Horizons team members discovered four previously unknown moons of Pluto: Nix, Hydra, Styx and Kerberos.
A close-up look at these worlds from a spacecraft promises to tell an incredible story about the origins and outskirts of our solar system. New Horizons explored – for the first time – how ice dwarf planets like Pluto and Kuiper Belt bodies have evolved over time.
Follow New Horizons and its discoveries, such as “New Horizons Spacecraft Answers Question: How Dark Is Space?“
Read Article at: https://spacecenter.org/solving-space-15th-anniversary-of-new-horizons-launch-for-pluto/
(Additional examples of editing healthcare books published by HCPro, print and eBooks and eZine articles available for manual review, if needed.)