Produced and shared compelling digital content on websites and social media, bolstering brand awareness and audience growth.
Researched and crafted engaging blog posts, enhancing online visibility.
Analyzed website traffic and engagement metrics, delivering performance reports.
Skillfully managed photography, graphic design, and video content creation.
Managed content calendars for timely digital postings.
Designed effective digital ads to boost brand awareness and sales.
Developed targeted content strategies for online platforms.
Measurement: Agorapulse, Peak Metrics, Native analytics
Content scheduling and management: Agorapulse, Native platforms
Blog and web: WordPress
Graphics: Canva
Project Management: Asana
Developed and executed online strategies and tactics for the organization.
Built and managed multiple online assets, including 21.6K LinkedIn followers and 60K group members, 15.5K Facebook fans, and 89.5K Twitter followers.
Planned and managed social media for major conventions.
Provided weekly and monthly analytics, consistently ranking in the top 2% for performance according to Klear.
Achieved an average 7% engagement rate and 4% click-through-rate organically.
Maintained an average 4% community growth rate and significantly increased website visitors and visit time.
Drove participation in webinar signups, event attendance, nominations, and speaker proposals.
Created monthly reports of social media performance and shared highlights on performance and trends.
Maintained ongoing engagement with influencers and subject matter experts.
Researched, planned, managed, and tracked paid content.
Designed paid posts and ads, as well as created and managed target groups.
Explored new functionality on social media platforms.
Monitored all media and online content for mentions and promotions.
Built media lists and fostered relationships with media on social media.
Collaborated on visual messaging, high-share videos, graphics, and infographics to maintain brand messaging and drive engagement.
Supported multiple conferences throughout the year, including international events.
Founding blogger, lead writer, and blog editor for the Choose You blog.
Managed other writers and advised the American Cancer Society (ACS) on outreach tactics and potential.
Coordinated messaging with ACS' overall public outreach efforts.
Developed Women of Choose You profiles and an outreach campaign.
Promoted the blog, campaign, and program through social media.
Grew the community to nearly 16K followers.
Launched a public awareness campaign for Blue Star Museums in partnership with the National Endowment for the Arts.
Managed city-by-city events to grow the network of participating institutions from 0 to 1000 in 3 months.
Served as a liaison between arts/philanthropic organizations, state and federal arts agencies, and military families.
Cultivated a high-profile honorary committee across all branches of the military, as well as celebrities.
Maintained and grew an earned media list and created collateral and video promos.