Social Media

Graphics for Events, Campaigns, & Visual Content

Kelsey-Seybold Clinics

Accounts managed: Facebook, LinkedIn, Twitter, Instagram using Social Studio, Creator Studio, Agorapulse, Later, and using Canva for visual content.

Also providing: video scripts and templates, ad campaigns, and lead generation campaigns; managing email campaigns via SalesForce; and overseeing paid digital campaigns on social media and pay-per-click ads.

Working with our video team, I developed a standard template and storyboard to use for all new clinic opening videos. I update the script for each clinic, highlighting unique features and doctors.

Also helped develop a video about preventive care for the City of Houston.

On Facebook, for example, we saw strong increases and growth in key performance indicators, such as fan growth and engagement. LinkedIn also saw strong growth, with recent fan growth over 30%, and during a six month period over 100% engagement growth and over 150% reach growth.

Facebook post

Part of campaign to promote COVID vaccine appointments

10K impressions, with high engagement (838) and clicks (610).

In March 2021, began management of new account, with objective to drive web traffic to blog posts.

With a 4.92% engagement rate, netted good web traffic for organic lead generation.

Biotechnology Innovation Organization

Accounts managed: Facebook, LinkedIn, Twitter using Buffer and Agorapulse, and Canva for visual content. Also provided content for CEO.

LinkedIn Post

1.13% CTR

2.86% Engagement Rate

Organic

Facebook Post

3.77% Engagement Rate

Organic

Twitter Post

5.97% Engagement Rate

Organic

LinkedIn Post

5.72% CTR

6.37% Engagement Rate

Organic

Downtown Galveston

Accounts managed: Facebook, Instagram, and Twitter, using Buffer, and Canva for visual content. Also provided photography, ad campaigns, and blog posts. Hosted regular social media training for downtown businesses.

FutureOn

Accounts Managed: Facebook, Twitter, LinkedIn, and Canva for visual content. Provided strategy and tactics as well as execution. Managed promoted content.

Space Center Houston

Accounts managed: Facebook, Instagram, LinkedIn, Twitter, managed through Agorapulse and Creator Studio using Canva for graphics. Also provided blog posts (WordPress).