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Rebranding Audiovisual Campaign
January 2022
Soberano, a classic brandy brand, is undergoing a comprehensive rebranding strategy to reconnect with modern consumers. A key element of this initiative is the production of a Netflix series.
This series will follow celebrities in their "burrows," offering viewers an intimate glimpse into their personal lives. Targeting the "Ex-Cosmopolitan" demographic, the series aims to position Soberano as a brand that is both socially relevant and timeless.
Soberano's rich heritage and artisanal production methods, combined with its connection to nature, resonate with consumers who value quality and shared experiences within the comfort of home.
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