Cetaphil Unites

For the UEFA European Football Championship held in Germany in 2024, Cetaphil tasked us with creating a heartwarming audiovisual narrative. In less than a month, we crafted an emotional story that follows a lonely football fan, nostalgic for the past and missing her dearest friends.

Football, the unifying force, brings them together just like Cetaphil. The invisible link that unites them all.

The tight deadline presented a significant challenge, requiring the piece to be written in under a week, produced in less than a month.

The result: an emotional advertising piece that powerfully resonated with older German millennials, yearning to come together with friends on this special occasion.

The video was shared on Cetaphil Germany’s social media accounts the day the competition kicked-off, gathering more than 825.000 impressions in a week on Instagram, TikTok and YouTube.