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Hello! It’s great to see you here. I’m Jules, welcome to my professional collection of creative experiences.
Hello! It’s great to see you here. I’m Jules, welcome to my professional collection of creative experiences.
Between Paris and Barcelona, stopping in Helsinki, Dubai, and Amsterdam, I’ve cultivated a global mindset rooted in adaptability, curiosity, and lifelong learning.
My work is driven by the intersection of storytelling, data, and human connection, crafting experiences that resonate and inspire.
My work is driven by the intersection of storytelling, data, and human connection, crafting experiences that resonate and inspire.
I’m passionate about designing creative brand experiences that bring people together, foster meaningful connections, and spark positive change.
Explore my case studies below to see how I’ve brought some ideas to life, or let’s connect to discuss how we can create something meaningful together.
Explore my case studies below to see how I’ve brought some ideas to life, or let’s connect to discuss how we can create something meaningful together.
↙ Creative & Business Case Studies
↙ Creative & Business Case Studies
Branding Strategy & Visual Identity for CaixaForum ↘
Branding 100 years of Art
Branding 100 years of Art
How do you build a coherent visual experience for an exhibition that spans over a century of artworks and narratives?
How do you build a coherent visual experience for an exhibition that spans over a century of artworks and narratives?
“Art and Nature: A Century of Biomorphism” exhibition, in collaboration with Centre Pompidou Paris. 2024
The solution was to build a cohesive branding strategy anchored in the hexagon, a shape that reflected nature’s complexity.
The solution was to build a cohesive branding strategy anchored in the hexagon, a shape that reflected nature’s complexity.
This approach enabled us to guide visitors in exploring over a century of interconnectedness between art, nature, culture, and science; all through a single visual language.
This approach enabled us to guide visitors in exploring over a century of interconnectedness between art, nature, culture, and science; all through a single visual language.
Interactive totems guided visitors through curated works, creating an engaging journey that inspired curiosity and contemplation.
Interactive totems guided visitors through curated works, creating an engaging journey that inspired curiosity and contemplation.
Launched at CaixaForum Barcelona, the exhibition later traveled to Zaragoza and Madrid, fostering a consistent, dynamic experience across multiple locations for over a year.
Launched at CaixaForum Barcelona, the exhibition later traveled to Zaragoza and Madrid, fostering a consistent, dynamic experience across multiple locations for over a year.
↖ Branding Strategy & Visual Identity for CaixaForum. 2024
Brand Experience & Partnership for Moritz ↘
The City’s Rhythm as a Personalized Brand Experience
The City’s Rhythm as a Personalized Brand Experience
How can a brand transform everyday routines into personalized experiences that adapt to the pace of each local’s life?
How can a brand transform everyday routines into personalized experiences that adapt to the pace of each local’s life?
An initiative led by Moritz and Elisava. 2022
For Moritz, Barcelona’s first beer, we transformed everyday urban journeys into immersive, hyper-personalized brand moments through a self-developed streaming platform and app named “Trak“ in reference to subway rail tracks and musical tracks.
For Moritz, Barcelona’s first beer, we transformed everyday urban journeys into immersive, hyper-personalized brand moments through a self-developed streaming platform and app named “Trak“ in reference to subway rail tracks and musical tracks.
By leveraging the active lifestyles of Barcelonians, this initiative delivered personalized audio content (podcasts, news, music, and more) tailored to each user’s travel mode and mood.
By leveraging the active lifestyles of Barcelonians, this initiative delivered personalized audio content (podcasts, news, music, and more) tailored to each user’s travel mode and mood.
This brand experience enabled Moritz to create personalized interactions that resonated with the unique rhythm and character of its locals.
This brand experience enabled Moritz to create personalized interactions that resonated with the unique rhythm and character of its locals.
A brand experience made in Barcelona, for the people of Barcelona.
A brand experience made in Barcelona, for the people of Barcelona.
Whether walking, on the bus, or riding the metro, the app synchronises seamlessly with the journey of its user, enhancing the everyday routine with unique sounds that elevate the brand's presence and foster deeper connections with Moritz.
Whether walking, on the bus, or riding the metro, the app synchronises seamlessly with the journey of its user, enhancing the everyday routine with unique sounds that elevate the brand's presence and foster deeper connections with Moritz.
↖ Brand Experience & Partnership for Moritz. 2023
Storytelling & Brand Activation for Desigual ↘
Turning Consumers into Players
Turning Consumers into Players
How can a heritage fashion brand reinvent itself for a Gen-Z audience through engaging brand experiences?
How can a heritage fashion brand reinvent itself for a Gen-Z audience through engaging brand experiences?
Launch of a digital fashion house led by Desigual in collaboration with Elisava. 2021
In a bold move into the metaverse, Desigual launches a digital fashion house reimagined as an immersive, gamified experience.
In a bold move into the metaverse, Desigual launches a digital fashion house reimagined as an immersive, gamified experience.
More than just a digital store, this gamified experience transformed Desigual into a dynamic, interactive world.
More than just a digital store, this gamified experience transformed Desigual into a dynamic, interactive world.
Users embarked on virtual hunts for exclusive digital fashion pieces, trading and collecting items in both the metaverse and real world.
Users embarked on virtual hunts for exclusive digital fashion pieces, trading and collecting items in both the metaverse and real world.
By blending storytelling, gamification, and phygital activation, the platform redefined engagement for a digital-native audience, turning consumers into players and products into collectibles.
By blending storytelling, gamification, and phygital activation, the platform redefined engagement for a digital-native audience, turning consumers into players and products into collectibles.
Through personalized avatars, users explore, connect, and showcase their collections, transforming digital fashion into a shared, social experience.
Through personalized avatars, users explore, connect, and showcase their collections, transforming digital fashion into a shared, social experience.
↖ Storytelling & Brand Activation for Desigual. 2021
Marketing & Branding for The Others ↘
Building a Bold Brand Voice from the Ground Up
Building a Bold Brand Voice from the Ground Up
How can a design studio craft a bold, engaging brand voice that stands out and authentically reflects its creative identity?
How can a design studio craft a bold, engaging brand voice that stands out and authentically reflects its creative identity?
Creative copywriting and brand identity works. 2021
Inspired by the studio’s name, “The Others”, I crafted a playful and witty brand voice and verbal universe that highlighted its creativity and unique value proposition.
Inspired by the studio’s name, “The Others”, I crafted a playful and witty brand voice and verbal universe that highlighted its creativity and unique value proposition.
This distinct tone shaped a cohesive brand journey across all touchpoints, from the website and marketing materials to social media, creative projects, and press releases.
This distinct tone shaped a cohesive brand journey across all touchpoints, from the website and marketing materials to social media, creative projects, and press releases.
"We're not like the others.
We are The Others."
"We're not like the others.
We are The Others."
Each touchpoint invited audiences into The Others’ world with bold, playful storytelling, sparking imagination and creating a distinct, memorable identity.
Each touchpoint invited audiences into The Others’ world with bold, playful storytelling, sparking imagination and creating a distinct, memorable identity.
To amplify this experience, I also introduced AI-powered visual aesthetics that embodied the brand’s DNA, offering audiences a fresh, modern encounter with every interaction.
To amplify this experience, I also introduced AI-powered visual aesthetics that embodied the brand’s DNA, offering audiences a fresh, modern encounter with every interaction.
↖ Marketing & Branding for The Others. 2021
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