Album Concept Mock-up Project
Neon Eclipse: When Light Learns to Bend
NEON ECLIPSE: ACT I — SIGNAL LOST is a high-concept, multi-platform brand experience that explores the tension between identity and the hyper-digital landscape. By centering the narrative on the metaphor of "emotional frequencies" as broadcasted media, the campaign visualizes the systemic collapse of perfection through a deliberate "glitch" aesthetic. Blending the cinematic world-building seen in top-tier K-pop storytelling with a futuristic design language—defined by a restricted palette of Electric Cyan, Deep Violet, and Black Void—this project executes a complete visual identity shift. From immersive fan-driven "recovery missions" and interactive UI elements to a structured multi-week digital rollout, the campaign bridges the fourth wall, transforming passive listeners into active participants within a fracturing digital system.
Visual assets were developed using AI-assisted creative tools and edited/curated as part of the overal concept development process.
Passion Project--Disco Overload
My current passion project is Disco Overload. My present position is not creative, unfortunately, so I filled the gap with this fun side hustle! Below is just a sampling of the digital products I have available. Planners, trackers, posters, and photocards, all geared toward K-pop and K-drama fans who want subtle ways to rep their fandoms!
Photoshop Samples
Original Photo
Shot with Samsung Galaxy Z Flip 6 on my way to work one morning. The colors were so beautiful and vibrant, but this photo didn't quite do them justice, so I decided to enhance it.
Edited Photo
I enhanced the purple tint in the clouds, making sure to contrast it with the darkness of the road and trees, giving the sunlight on the horizon the focal point.
Real Estate Marketing
These minimalist designs are so aesthetically pleasing to me! They have been helping my company generate leads via Instagram & Facebook. It's an honor to help this company gain traction in the 21st century marketing world! When I was employed at this company as the marketing manager, I grew the social media following on both Instagram and Facebook by 120% in less than 2 years.
Social Media Manager for Indie Author
I worked as a social media manager and content creator for an independent author in 2022-2023. I had so much fun creating graphics and engaging with the Writers of Instagram community! Below are a few of my favorite graphics. Engagement on the author's posts grew by 80% within the first week of my posting.
These posts were in a series introducing the author's latest work-in-progress. The topics I posted about were major players in the work, so I wanted to highlight them before the book's release.
Pastors Conference 2023
I made these advertisements for my company's smaller annual conference, when I was the communications coordinator. We were hosting it in Williamsburg, so I wanted to go with that historical, colonial vibe.
Yearly Meeting 2021
We needed to coordinate speakers, schedules, and 600+ attendee experiences across multiple time zones. My role was lead coordinator and communications manager.
As the communications coordinator, I developed a run-of-show timeline, managed speaker prep, coordinated tech rehearsals, created attendee communication plan and created marketing media.
As a result, the event ran seamlessly with positive attendee feedback and strong engagement.
www.efcer.org
www.sites.google.com/view/disco-overload
www.purpleirisfarms.weebly.com