Album Concept Mock-up Project

Neon Eclipse: When Light Learns to Bend

NEON ECLIPSE: ACT I — SIGNAL LOST is a high-concept, multi-platform brand experience that explores the tension between identity and the hyper-digital landscape. By centering the narrative on the metaphor of "emotional frequencies" as broadcasted media, the campaign visualizes the systemic collapse of perfection through a deliberate "glitch" aesthetic. Blending the cinematic world-building seen in top-tier K-pop storytelling with a futuristic design language—defined by a restricted palette of Electric Cyan, Deep Violet, and Black Void—this project executes a complete visual identity shift. From immersive fan-driven "recovery missions" and interactive UI elements to a structured multi-week digital rollout, the campaign bridges the fourth wall, transforming passive listeners into active participants within a fracturing digital system. 

This is my original concept design, from the concept development, creative direction, fan engagement strategy, visual identity development, campaign planning, and content rollout strategy and timeline.

Visual assets were developed using AI-assisted creative tools and edited/curated as part of the overal concept development process.

Creative Direction Process

Challenge

Develop a comeback-era album concept for a fictional K-pop group that creates a distinctive visual identity while encouraging long-term fan engagement.

Audience Insight

Modern K-pop fans increasingly seek immersive storytelling, lore, and interactive experiences that allow them to participate in the artist's world rather than passively consume content.

Creative Concept

NEON ECLIPSE explores identity, imperfection, and emotional connection in a hyper-digital world where every feeling becomes public data.

Content Strategy

The concept extends across album visuals, music videos, social media content, fan participation campaigns, behind-the-scenes content, and live performance experiences.

Fan Engagement Approach

Fans uncover hidden narrative clues through teaser content, interactive challenges, and digital "signal recovery" campaigns that deepen emotional investment in the story.

Success Metrics

Fan participation rates, social engagement, content sharing, teaser interaction, community discussion volume, and long-term brand recognition.

Case Studies and Writing Samples

Passion Project--Disco Overload

My current passion project is Disco Overload. My present position is not creative, unfortunately, so I filled the gap with this fun side hustle! Below is just a sampling of the digital products I have available. Planners, trackers, posters, and photocards, all geared toward K-pop and K-drama fans who want subtle ways to rep their fandoms!