Content Strategist | Entertainment Marketing & Audience Engagement | Fandom Strategy | Writer | Journalist | Storyteller

I write about music, Korean entertainment, fandom, culture, and the stories happening beneath the headlines.

Then immediately underneath:

Currently: Editor & Contributor at KPopAngel

Published in: KPopAngel | Evie Magazine | 

I am a content strategist and creative project coordinator specializing in audience engagement, storytelling, and community-driven marketing. I create engaging experiences that connect people, ideas, and communities. With 13 years of leadership, project coordination, marketing support, and content development experience, I bring a unique blend of creative thinking and operational excellence to every project.

I specialize in understanding the relationship between artists, content, and fan communities.

My work spans event planning, cross-functional collaboration, process improvement, and audience engagement, with a particular passion for music, entertainment, and fandom culture. I research how artists and entertainment brands cultivate loyalty, expand audiences, and build long-term communities through storytelling, digital experiences, and strategic engagement.

Whether supporting complex projects behind the scenes or developing audience-focused creative initiatives, I thrive at the intersection of strategy, organization, and human connection.