Research

Publications

Refereed Journal Articles

Hong, JW., Fischer, K., Kim, D., Cho, J. H., & Sun, Y. (2024). I Am Not Your Typical Chatbot: Hedonic and Utilitarian Evaluation of Open-Domain Chatbots. International Journal of Human–Computer Interaction. [Link]

Kim, E., Xie, Q., Hong, JW., & Kim, H. (2024). Prosocial Campaigns with Virtual Influencers: Stories, Messages, and Beyond. International Journal of Human-Computer Interaction. [Link]

Hong, JW., Cruz, I., & Kim, D. (2024). Justice Behind the Virtual Mask: The Influence of Race of the Virtual Influencer and the Creator on Promoting the Black Lives Matter Movement. New Media & Society. [Link]

Huang-Isherwood, K. M., Cho, J., Hong, JW., Lee, E. (2024). Human or Not?: An Experiment With Chatbot Manipulations to Test Machine Heuristics and Political Self-Concepts. Social Science Computer Review. [Link]

Hong, JW., Chang, H. H., & Tewksbury, D. (2024). Can AI Become Walter Cronkite? Testing the Machine Heuristic, the Hostile Media Effect, and Political News Written by Artificial Intelligence. Digital Journalism. [Link]

Williams, D., Choi, S., Sparks, P. L., & Hong, JW. (2023). The value of time together: a longitudinal investigation of mentor-protégé interactions in an online game. Internet Research. [Link] 

Hong, JW. (2023). Machines As Social Entities (MASE) Scale: Validation of a New Scale Measuring Beliefs in Machines’ Social Intelligence. Social Science Computer Review. [Link]

Hong, JW., Fischer, K., Ha, Y., & Zeng, Y. (2022). Human, I wrote a song for you: An experiment testing the influence of machines’ attributes on the AI-composed music evaluation. Computers in Human Behavior. [Link] 

Hong, JW. (2022). I Was Born to Love AI: The Influence of Social Status on AI Self-Efficacy and Intentions to Use AI Technology. International Journal of Communication. [Link] 

Hong, JW. (2021). Artificial intelligence (AI), don't surprise me and stay in your lane: An experimental testing of perceiving humanlike performances of AI. Human Behavior and Emerging Technologies. [Link]

Hong, JW. (2021). With great power comes great responsibility: inquiry into the social roles and the power dynamics in human-AI interactions. Journal of Control and Decision. [Link]

Hong, JW., Cruz, I. & Williams, D. (2021). AI, You Can Drive My Car: How We Evaluate Human Drivers vs. Self-Driving Cars. Computers in Human Behavior. [Link]

Hong, JW., Wang, Y., & Lanz, P. (2020). Why Is Artificial Intelligence Blamed More? Analysis of Faulting Artificial Intelligence for Self-Driving Car Accidents in Experimental Settings. International Journal of Human-Computer Interaction. [Link]

Hong, JW., Peng, Q., & Williams, D. (2020). Are you ready for Artificial Mozart and Skrillex?: An Experiment Testing Expectancy Violation Theory and AI Music. New Media & Society. [Link]

Hong, JW., Choi, S. & Williams, D. (2020). Sexist AI: An Experiment Integrating CASA and ELM. International Journal of Human-Computer Interaction. [Link]

Hong, JW. & Williams, D. (2019). Racism, Responsibility and Autonomy in HCI: Testing Perceptions of an AI Agent. Computers in Human Behavior. [Link]

Hong, JW. & Curran, N. M. (2019). Artificial Intelligence, Artists, and Art: Attitudes Toward Artwork Produced by Humans vs. Artificial Intelligence. ACM Transactions on Multimedia Computing, Communications, and Applications (TOMM). [Link]

Curran, N. M., Sun, J., & Hong, JW. (2019). Anthropomorphizing AlphaGo: a content analysis of the framing of Google DeepMind’s AlphaGo in the Chinese and American press. AI & Society. [Link]

Refereed Conference Proceedings

Hong, JW. (2018). Bias in Perception of Art Produced by Artificial Intelligence. Lecture Notes in Computer Science, 10902, 290-303. [12% acceptance rate] [Link]

Book Chapters

Hong, JW. (2020). Is an AI art generator an artist? Analysis of YouTube comments regarding artworks created by artificial intelligence. Advances in Artificial Intelligence Research. [Link]

Presentations

Hong, JW., Cruz, I., Osborne, M., Kim, D., & Zhen, L. (2024). Justice Behind the Virtual Mask: The Influence of Race of the Virtual Influencer and the Creator on Promoting the Black Lives Matter Movement. ICA 74th Annual Conference, Human-Machine Communication. Gold Coast, Australia.

Kim, E., Kim, H., Hong, JW., & Miller, L. (2024). When and How Virtual Influencers Are More (or Less) Persuasiver Than Human Influencers? A Meta-Analysis. ICA 74th Annual Conference, Information Systems. Gold Coast, Australia. 

Hong, JW. & Nate, F. (2023). Machines-in-Society (MIS): Proposing a New Model Explaining Trust in Interactive Machines as Social Actors. ICA 73rd Annual Conference, Human-Machine Communication. Toronto, Canada.

Huang-Isherwood, K. M., Cho, J., Hong, JW. (2023). Human or Not?: An Experiment With Chatbot Manipulations to Test Machine Heuristics and Political Self-Concepts. ICA 73rd Annual Conference, Human-Machine Communication. Toronto, Canada.

Katrin, F., Kim, D., & Hong, JW. (2023). What Makes People Use Social Robots? Integrating Trustworthiness Into the UTAUT Model. ICA 73rd Annual Conference, Human-Machine Communication. Toronto, Canada.

Hong, JW. (2021). Validation of the new scale for measuring perceptions of machines as society members: Machines As Social Entities Scale. NCA 107th Annual Conference, Communication and the Future. Seattle, WA. Top Student Paper Award.

Hong, JW., Chang, H. H., & Tewksbury, D. (2021). Can AI become Walter Cronkite? Testing the machine heuristic, the hostile media effect, and political news written by artificial intelligence. NCA 107th Annual Conference, Communication and the Future. Seattle, WA.

Hong, JW., Fischer, K., Ha, Y., & Zeng., Y. (2021). Creative machine heuristics and machines as musicians: An experiment testing the influence of machines' autonomous creativity on evaluating AI-composed music. NCA 107th Annual Conference, Communication and the Future. Seattle, WA.

Hong, JW. (2021). AI, Don’t Surprise Me and Stay in Your Lane: An Experimental Testing of Perceiving Humanlike Performances of Artificial Intelligence. ICA 71th Annual Conference, Communication & Technology. Virtual Conference. Top Student Paper Award.

Hong, JW. (2021). I Was Born to Love AI: The Influence of Social Status on AI Self-Efficacy and Intentions to Use AI Technology. ICA 71th Annual Convention, Human-Machine Communication. Virtual Conference. 

Hong, JW. (2021). I Believe In AI’s Artistic Ability: Perceived Creativity of Machines and the Evaluation of Their Artistic Performance. International Symposium on Computational Media Art. Hong Kong

Hong, JW., Fischer, K., Ha, Y., & Zeng, Y. (2021). Creative machine heuristics and machines as musicians: An experiment testing the influence of machines’ autonomous creativity on evaluating AI-composed music. USC CAIS Equity & AI Symposium. Virtual Conference.

Hong, JW. (2020). With Great Power Comes Great Responsibility: Inquiry into the Social Roles and the Power Dynamics in Human-AI Interactions. NCA 106th Annual Convention, Communication and the Future. Virtual Conference. Top Student Paper Award.

Hong, JW., & Lee, H. (2020). The Efficacy of Social Robots for Children With Autism Spectrum Disorders: Meta-Analysis and a Systematic Review. NCA 106th Annual Convention, Human Communication and Technology. Virtual Conference. 

Hong, JW., & Curran, N. M. (2020). ‘Assisting-Machine Era’ to ‘Substituting-Machine Era’: Integrative Theoretical Understanding of Artificial Intelligence As a Social Actor. ICA 70th Annual Conference, Human-Machine Communication. Australia. Top Student Paper Award.

Hong, JW., Cruz, I. & Williams, D. (2020). AI, You Can Drive My Car: How We Blame and Praise Human Drivers vs. Self-Driving Cars. ICA 70th Annual Conference, Human-Machine Communication. Australia.

Tewksbury, D., Hong, JW. (Presenter), & Chang, H. H. (2020). Automated journalism and the hostile media effect: Experimental approaches on the perception of AI-written political news. ICA 70th Annual Conference, Human-Machine Communication. Australia.

Peng, Q. & Hong, JW. (Presenter) (2020). Are you ready for Artificial Mozart and Skrillex?: An Experiment Testing Expectancy Violation Theory and AI Music. ICA 70th Annual Conference, Human-Machine Communication. Australia. 

Hong, JW. (2019). Integrative Approach on Computer As Social Actors and Elaboration Likelihood Model Regarding Artificial Intelligence. ICA 69th Annual Conference, Human-Machine Communication. Washington DC.

Hong, JW. (2019). What If AI Becomes Racist?: The relationship Between Autonomy of Computers and Blame in Human-Machine Communication. ICA 69th Annual Conference, Human-Machine Communication. Washington DC.

Hong, JW. & Curran, N.M. (2019). Artificial Intelligence, Artists, and Art: Attitudes Toward Artwork Produced by Humans vs. Artificial Intelligence. International Symposium on Computational Media Art. Hong Kong

Hong, JW. (2018). Bias in Perception of Art Produced by Artificial Intelligence. HCI International 2018. Las Vegas, NV.

Hong, JW., Wang Y., & Lanz. P. (2018). A Quantitative Assessment of Attributional Biases Using Narratives and Attribution Theory: Faulting the Machine. NCA 104th Annual Conference. Salt Lake City, UT.

Wiemer, E., Wilson, S., Tewksbury, D., & Hong, JW. (2018). Agenda diversity and uniformity: News repertoires and their effects on the agenda setting process. NCA 104th Annual Conference. Salt Lake City, UT.

Cruz, I., Kwong, J., & Hong, JW. (2018). Who's to blame? Using attribution theory to explore reactions to human and autonomous agent interactions. NCA 104th Annual Conference. Salt Lake City, UT.