USC Annenberg School for Communication and Journalism
Joo-Wha Hong is a Ph.D. candidate at the Annenberg School for Communication & Journalism at the University of Southern California, who studies the social role of autonomous machines, mainly artificial intelligence (AI). His research area is cognitive and psychological attributes in Human-Machine Communication. He is particularly interested in exploring how people cognize human-like programs, from intelligent personal assistant programs in smart devices to discriminatory artificial intelligence, and types of possible communication patterns with the machines. His recent works are about how people perceive various decisions and products made by AI.
As a director of Human, Machine, & Society, an interdisciplinary research team, he manages the team and oversees every team project.