Worked on and developed industry defining reports, including Mtrends, State of AI in Cybersecurity andÂ
I have created over 40 interactive product demos, infographics, white papers, etc. using Ceros and storylane.
Implemented a cross channel social media strategy for Anomali that helped increase SEO and drove thought leadership into multiple new markets, including XDR, Attack Surface Management and Digital Risk Protection. On Linked In, this resulted in an increase of 40% in page views and 35% unique visitors YOY. Created a video snacks program on youtube that delivered snackable content to promote webinars and thought leadership.
Created a social media initiative called Constella Pulse Check used to create shareable social content and establish Constella as a thought leader within the cybersecurity space. Initiative increased North American LinkedIn Followers by 40% in 6 weeks with an average engagement rate of 25%.
Created social media survey to develop content to be used for demand generation activities and thought leadership.