ChiFam

As the founding designer at ChiFam, a U.S.-based startup specializing in sous-vide chicken breast, I led the branding and UX/UI design efforts, driving the brand's growth with a user-centered approach.

Brand Identity Development

• Defined and developed ChiFam’s brand identity, emphasizing warmth, health, and trust through the design of the logo, color palette, and typography guidelines.

• Established a cohesive visual style that effectively conveyed the brand's values.

E-commerce Platform Design and Implementation

• Designed and optimized user-friendly web and mobile platforms with a focus on intuitive UX/UI, simplifying navigation and the purchasing process.

• Improved user satisfaction and overall shopping experience by ensuring a seamless and visually appealing interface.

Promotion and Launch of 'ChiKing'

• Played a critical role in designing and launching ChiFam’s new sous-vide chicken product, 'ChiKing.'

• Created promotional materials, including social media banners, web ads, and print collateral, to highlight the brand’s products.

Comprehensive Design Management

• Led graphic design projects, including branding, marketing materials, and promotional content.

• Developed and executed marketing design strategies to effectively communicate product value, driving consumer engagement and purchase behavior.

• Strengthened ChiFam’s visual identity and ensured consistency across all design outputs.