Working Papers:
Influencer strategy design
Influencer rules: A conceptual framework for integrating influencer strategy into marketing strategy, with Sridhar Balasubramanian and Durga V. Nagarajan.
Complete draft available upon request.
Truths, half-truths and helpful lies: Crafting influencer strategy using information design, with Sridhar Balasubramanian.
Under review at Marketing Science.
Influencer wars, with Sridhar Balasubramanian.
Complete draft available upon request.
Regulation and platform design
Regulating a monopolist without subsidy, with Dihan Zou. [Slides]
R&R at Journal of Economic Theory
Choosing to be known: Algorithmic recommendations with consumer voluntary disclosure, with Dihan Zou.
Work in Progress:
Influencer Webs: A strategic analysis of competition across network-embedded influencers, with Sridhar Balasubramanian.
Attention wars: A strategic analysis of competition between influencers and advertisers, with Sridhar Balasubramanian.
Entry rules: The strategic role of information design in market entry, with Sridhar Balasubramanian.