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Welcome! I'm a PhD candidate in Marketing at Kenan-Flagler Business School of UNC. I am on the 2025–2026 academic job market.
My dissertation is: “Four Essays on Influencer Marketing and the Platform Economy”. My job market paper is "Truths, Half-Truths and Helpful Lies: A Bayesian Persuasion Model of Influencer Interactions ". The paper studies how firms should select the right influencers in markets with early adopters’ reviews. It offers a joint design framework for influencer selection, contracts, and product pricing across different market environments.
Substantive:
Influencer and Digital Marketing
Marketing Strategy
Digital Platforms
Methodological:
Applied Game Theory
Information Design
Mechanism Design
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