jessica.keffer@georgebrown.ca
jess@keffer.net | 647-994-0897
https://www.linkedin.com/in/jessica-keffer-marketing-alchemist/
Who Am I?
Brand Voice
Studying Digital Marketing has deepened my grasp of Brand Voices, focusing on character, tone, language, and purpose. Analyzing my social media presence and community, I've defined my brand as adventurous, bright, fashionable, and fun. I've embraced the three C's of brand voices, emphasizing a culture of confidence and positive mental health. I'm committed to making the fashion industry sustainable and fostering a strong, healthy community. I engage with positive or educational content and conversations, sharing my honesty about mental health struggles. I also maintain transparency by balancing a fun, bright image with life's complexities, like sharing tough days and providing Behind-The-Scenes insights.
Acclamations
"I can confidently say that Jessica was an integral part of our team. Jessica was consistently amongst the hardest working and most reliable team members we had. Her contributions to the team both personally and professionally landed her in high regard amongst the management, and head office teams. Her talent, responsibility, leadership and adaptability earned her numerous increases in responsibilities, raises, and promotions."
~Andre Forsythe, 2021
Executive Director, Canadian Climate Challenge
(Previous manager at Banana Republic)
"With her experience and high level of professionalism, she is hired for a lot of projects through me and other photographers."
~ Olga Hutsul, 2021
(Previous modelling colleague)