Jessica Klonowski

The Digital Marketing Center provides students with the opportunity to work in teams with a client in the community. We then can create websites, write web content, use SEO skills, and work under a design lead for the good of the client.

While working with 88.3 The Sting on the student board of directors, I have had the chance to create many different forms of content for the station's social media. This includes graphics, long-form video, and short Instagram reels.

Through my college's University Relations department, I was able to write articles for the school's website, pitch a story to a larger newspaper (that received pickup), and create a TikTok/Instagram reel about having WBWC 88.3 The Sting on campus.

Using my public relations skills, I discuss how to lead through words for the benefit of the company and stakeholders.

This article combines personal experience and industry knowledge to discuss how participation in radio strengthens speaking skills. 

In this article, I will discuss how team culture can prepare for conflict through trust, little improvements, and open communication.

Jessica Klonowski is a junior public relations major hoping to get her masters degree in digital marketing. She is eager to begin her career in digital marketing.