JAMEEL PRIZE: MOVING IMAGES

Jameel Prize: Moving Images is an exhibition originating from the V&A, which recently travelled to Cartwright Hall Art Galleries to become part of the Bradford 2025 UK City of Culture programme. The exhibition brings together seven artists from across the Middle East and South Asia, whose diverse practices span film and photography, animation, installation, sound, sculpture, and virtual reality. I was approached by a curator at Cartwright Hall Art Galleries in June, after a recommendation of my campaign management services by the head of communications at Bradford 2025 following previous collaborations. The project had a tight turnaround, as the exhibition had just received additional budget for promotion after the launch, eight weeks before closure. I liaised with design agencies, internal press teams and external print and distribution companies to secure advertising across a variety of local sites across Leeds and Bradford. I also planned organic social media content and set up paid social media ads targeting various audience segmentations to promote the exhibition online. In addition to this, I moniored performance of digital ads to make tweaks to audience profiles and spend throughout the campaign to ensure budgets were maximised effectively.