BEYOND THE FRAME

In June 2024, I managed the branding, design and print for Leeds Arts University’s End of Year Shows. The project began in March, when I gave a briefing presentation to our final year students who were eligible to submit ideas for the show’s branding. After reviewing submissions for the brief, I attended a meeting with senior management to select the winning design. I then liaised with the winning students to gather assets such as fonts, logos, imagery and motion design so I could further prepare the campaign for distribution across digital and print formats. With the student’s assets, I was able to create a range of promotional gifs as part of a digital campaign with Leeds List alongside organising the print and distribution of adverts across strategically placed poster towers in student areas. I also designed the printed exhibition guide alongside large scale window vinyl graphics and signage across the university campus.