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I'm a media & communication creative at UAL, exploring how brands speak across platforms, across cultures.
Fluent in English, Cantonese（梗係啦😌）, and brand storytelling.
Let’s just say I’ve got a soft spot for clever strategy and good design.
A creative mind passionate about storytelling, culture, and digital communication.
Born in Hong Kong, now exploring ideas and opportunities in London.
With a background in media and communication, I focus on crafting strategies that connect brands with people — especially across cultural and digital boundaries.
I specialise in media, digital strategy, and brand communications, focusing on creative industries, cultural storytelling, and youth-focused marketing.
💼 What I do
💼 What I do
I work at the intersection of media, marketing, and cultural insight.
Currently building my portfolio with a focus on:
Social media strategy & content planning
Cross-cultural communication (Asia × UK)
Brand positioning & audience engagement
Trend research & insight generation
Creative concept development
🎯 My Approach
🎯 My Approach
Curious, critical, and creative —
I believe in using media to tell better stories, reach the right audiences, and spark meaningful conversations.
Let’s reimagine what connection looks like — one idea at a time.
保持好奇，持續探索。
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