Social Media Audit & Recommendations – Platform analysis and content improvement ideas
King’s College School, one of the UK’s top independent schools. It got me thinking: What if I reimagined their digital presence, especially for global audiences in East Asia?
As part of building my marketing portfolio, I took this as a self-initiated challenge to explore:
• What’s missing in their current digital strategy
• How to better connect with international families (especially in East Asia)
• What I’d suggest as a digital & social media strategist
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What I Did:
Conducted an audit of the school’s existing digital strategy, including website content, social media presence, and international communication efforts.
Identified key opportunities to improve digital engagement, focusing on attracting and retaining interest from East Asian families, who represent an important demographic for UK-based institutions.
Developed a comprehensive digital strategy with recommendations for enhancing social media presence, content localization, and targeted campaigns to increase global visibility.
Created tailored mock-ups and content suggestions for social media channels to engage international students and their families.
Key Learnings:
Learned how to adapt and tailor digital strategies for different global markets, with a special focus on East Asia’s digital landscape.
Gained experience in building digital strategies for prestigious educational brands and understanding their unique audience engagement needs.
Enhanced my skills in content creation and audience segmentation, particularly for an international market.