Embedded Files
Structured campaign work including academic collaborations, independent brand proposals, and interview-based briefs.
Structured campaign work including academic collaborations, independent brand proposals, and interview-based briefs.
Selected work demonstrating strategy development, campaign architecture, and execution planning.
UNHCR × UAL MCCP collaboration
UNHCR × UAL MCCP collaboration
A strategic concept for UNHCR to engage Gen Z with the Yemen Humanitarian Crisis through culture and storytelling.
Skills demonstrated
• Campaign strategy development
• Audience insight (Gen Z engagement)
• Cultural storytelling frameworks
• NGO partnership activation
• Multi-stage social campaign planning
Encourage hospital staff and their families to attend a Christmas Quiz Night, supporting community fundraising and participation
Core Skills Demonstrated
Campaign rollout structuring (3-phase launch model)
Audience sensitivity framing (hospital staff + families)
Funnel-based booking journey design
Platform-specific asset adaptation (print & social)
Fundraising positioning & messaging transparency
Execution Outputs:
Social poster
Print adaptation
Structured booking flow
Please note: this project was developed in response to an interview brief (2026)
3️⃣King's College School: A Digital Strategy Exploration
3️⃣King's College School: A Digital Strategy Exploration
I analyzed and reimagined the digital presence of King’s College School, one of the UK’s most prestigious independent schools. The goal was to explore how King’s College School could enhance its digital footprint, focusing on better engagement with international audiences, particularly those in East Asia.
Skills Applied:
Digital strategy and online engagement
Cultural and market research
Social media marketing and community building
Content creation and localization
Please note: projects featured are personal exercises, not associated with any real clients.
4️⃣Cathcart London – Social Media Content Strategy
4️⃣Cathcart London – Social Media Content Strategy
I developed a full social media content strategy for Cathcart London’s SS25 collection. Analyzing the brand identity, diagnosing weaknesses in its digital presence, and proposing storytelling-driven, sustainable, and interactive content ideas to strengthen engagement and brand authenticity.
Skills Applied:
Brand Analysis
Social Media Strategy
Content Ideation
Visual Storytelling
Please note: projects featured are personal exercises, not associated with any real clients.
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