A Creative, Experienced

Digital Project Manager

Web Management | Digital Marketing | UX Research

Hi. My name is Jennie, and I'm a Certified Digital Marketing Professional with a background in web project management, user experience research, business analytics, and graphic design. I have worked with universities, non-profit organizations, and businesses to ensure their branding, marketing, product design, and digital communications meet business goals and above all, add value to people's lives.

Clients and Employers

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web management

WEB PROJECT MANAGEMENT

As web project manager for Harbert College of Business at Auburn University, I have managed the web life cycle of harbert.auburn.edu through two redesigns. The latest redesign included site architecture, front-end web design, and SEO content development. From initiation to implementation, I managed team members, timelines, budgets, vendors, and stakeholder communications. I also contributed to SEO content development and created training materials for content editors. The resulting site was awarded the Medallion Award from the Public Relations Council of Alabama in 2020.

Employer: Auburn University Harbert College of Business
CMS: OmniCMS
My roles: Project manager | CMS Administrator | SEO Writer | Trainer

Web Project Management Details >>

CMS ADMINISTRATION

I have hands-on experience managing several websites and content management systems (CMS) such as OmniCMS and WordPress. While each CMS is unique, the frameworks for ensuring site functionality are applicable across the board. As CMS Administrator, I have followed best practices and stayed aware of developing trends. Some of the tasks I completed to accomplish this include: installing SSL certificates, updating third-party integrations, organizing digital assets, setting user permissions, and implementing approval workflows, to name a few.

Employer: Auburn University
CMS: OmniCMS | WordPress
My roles: CMS Administrator | Content Manager | Training

CMS Administration Details >>

WEB DEVELOPMENT

Working with small businesses can present challenges when choosing a CMS that meets the client's needs and fits their skill level for continued web maintenance. A clear scope of work, great site design, and hands-on training are essential for a client's success.

Client: HydraMed Infusion & Wellness
CMS: Wix
My roles: Front-end Designer | Trainer

Web Development Details >>

Digital Marketing

MARKETING PLANNING AND METRICS

To stay competitive in the higher education market, where our target audience is expected to shrink by 2026, our team has focused on marketing strategy and planning to help the marketing team align campaigns with business goals of increasing national visibility and brand awareness.

Employer: Harbert College of Business at Auburn University
My roles: Digital Marketer | Brand Manager | Marketing Analyst
Disciplines: Content Governance Plan | Brand & Style Guide | User Journey Mapping | KPI
Tools: Microsoft Word |Adobe Acrobat Pro | Adobe PhotoShop | Figma | Google Analytics | Google Looker Studio

Marketing Planning and Metrics Details >>

MARKETING CAMPAIGNS

I have enjoyed collaborating with subject matter experts, marketing and communication professionals, and other stakeholders to create engaging campaigns. Click here to explore different campaigns I have contributed to over the years.

- Clients: Multiple
- My roles: Creative Director | Graphic Designer | Email Marketer | Strategy
- Disciplines: Awareness Campaigns | Brand Awareness Campaigns | Rebranding Campaigns | Email Marketing | Social Influencer Marketing
- Tools: MyEmma, Meta Developer, OmniCMS, Adobe Photoshop

Marketing Campaigns >>

User Experience Research

Fetch Me Delivery - Mobile Food Ordering App

HEURISTIC REVIEW AND USABILITY TESTING

Client: Fetchme Delivery
Problem: Before launching their new restaurant and grocery delivery app, FetchMe Delivery wanted to find usability issues on their mobile app.
Goal: Determine the responsive website’s efficiency, effectiveness, engagement, errors, and learnability.
UX Research Tools: Heuristic review, user persona development, scenario-based usability testing, user interviews, and a Systems Usability Scale post-test.

Heuristic Review and Usability Testing Slide Deck >>

TNO - DIY Glucose Testing Kit - Usability Testing and Prototyping

ITERATIVE PROTOTYPING, AGILE WORKFLOW, AND USABILITY ASSESSMENTS

Client: TNO, A Netherlands Company
Problem: TNO researchers recognized that their DIY-Oral Glucose Tolerance Test was not effective due to user error.
Goal: Determine user pain points and create prototypes to test effectiveness of improvements made based on usability assessments.
Processes and UX Research Tools: Human-centered design with agile workflow, iterative prototyping, and usability assessments - including scenario-based usability testing, user interviews, and card sorting.