Marketing Campaigns
Marketing Campaigns
Embedded Files
Over the last 10 years, I have had the opportunity to create marketing materials and participate in brainstorming sessions for top of funnel and middle of funnel marketing campaigns.
Awareness Campaign
Awareness Campaign
Infographic: America's Amazon, Alabama the Beautiful
Infographic: America's Amazon, Alabama the Beautiful
Client: Alabama Water Watch
Overview: Alabama Water Watch teamed up with the Alabama Department of Transportation's Maintenance Bureau to help spread the word and education thousands of people about the amazing freshwater biodiversity in Alabama and what we can do to protect it.
My Role: Graphic Designer
Tools: Adobe Illustrator
Infographic Placement: Lee County and Barbour County Public Schools, Auburn University, Alabama Department of Transportation Welcome Centers and Rest Areas, DeSoto Caverns Gift Shop, Dauphin Island Sea Lab, Bham Now Calendar 2018, 4H Club
View media about the infographic online:
Brand Awareness Campaigns
Brand Awareness Campaigns
AuburnMBA Awareness Campaign
AuburnMBA Awareness Campaign
Employer: Auburn University Harbert College of Business
Overview: The awareness campaign for AuburnMBA programs included print, social, and display ads. This awareness campaign was promoting AuburnMBA programs and the newly named Harbert College of Business on the Lindy's Sports webpage, magazine, and mailer.
My Role: Web Project Manager, Creative Director, and Graphic Designer
Tools: Adobe Photoshop
Media Placement: Lindy's Sports Magazine, Postcard, and lindyssports.com
50th Anniversary of Harbert College of Business Awareness Campaign
50th Anniversary of Harbert College of Business Awareness Campaign
Client: Auburn University Harbert College of Business
Overview: The brand awareness campaign for the 50th Anniversary of the Harbert College of Business included events, print, social, and digital content. It was a special incorporation of the rebranding to "Raymond J. Harbert College of Business" while celebrating 50 years in business education.
Target Audience: Current Students, Alumni, Donors, and Friends of the Harbert College of Business
Segments: Special care was paid to demographics during this campaign. We opted to focus the social media marketing on Alumni experiences which highlighted the College of Business over the last 50 years but incorporated the new branding into all deliverables.
My Role: Web Project Manager, Creative Director, and Graphic Designer
Tools: Adobe Photoshop, Adobe Illustrator, and Adobe Dreamweaver
Email Marketing
Email Marketing
Alumni Engagement
Alumni Engagement
Employer: Auburn University Harbert College of Business
Overview: Our quarterly alumni newsletter is designed to engage. The Office of Communications and Marketing team curates stories that focus on faculty research, awards, students and alumni spotlights while having a clear call to action on ways to give back and participate with the college.
Target Audience: Harbert College of Business Alumni
My role: Graphic Design, Email Creator
Tools: Adobe Photoshop, MyEmma
Metrics: We have a great open rate at 43.1%. Our alumni are active and reaching out to give back regularly.
SOCIAL INFLUENCER MARKETING
SOCIAL INFLUENCER MARKETING
Harbert Social Media Ambassadors
Harbert Social Media Ambassadors
Employer: Auburn University Harbert College of Business
Overview: Charlsie Nacrelli, Social Media Manager at Harbert College of Business, initiated and managed the Harbert Social Media Ambassador program. This program employs a group of talented and successful social influencers who also are Harbert College of Business students. Our team from the Office of Communications and Marketing met regularly to share ideas on activities and events that promote the college as well as provide the ambassadors with fun, networking opportunities. Posts link to the main website or specific news stories.
My role: Team Brainstorming Sessions, Web Content, and Links
Tools: OmniCMS, Meta Developer, Sprout
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