Select Professional Experience

CREATIVE PRODUCER & CONTENT STRATEGIST FREELANCE WORK

January 2024 - Present
I’m a creative storyteller and content strategist with extensive experience in media production. I take big ideas from concept to delivery. Whether I’m leading a team, shaping a brand voice, or helping a video go viral, my focus is on crafting stories that spark growth and leave a lasting impression.

• Drizzilicious - Mini Rice Cakes

Grew Instagram from 0 to 13K+ with viral content, influencer campaigns, and multi-platform creative that made Drizzilicious one of 2025’s standout snack brands.

• Power Up Snacks - Premium Trail Mix
  Video and photo production paired with full-service Instagram management, including strategy, content creation, and coordination of PR gifting campaigns.
  
  

• Popinsanity - Insanely Delicious Snacks
  Developed content strategy and creative assets around a major PR moment, the brand’s feature on THE FIXER with Marcus Lemonis, and provided consultation on TikTok Shop launch and growth strategy.
  
  

• Oat New York - Fashion Denim
  Provided creative direction, production, and delivery of an editorial fashion shoot and brand website for a popular denim label, shaping its visual identity and launching its online presence.
  
  

• Tenants of Carver Hill - Feature Film Producer
  Led casting, freelance staffing, and production for a feature-length cerebral horror film directed by the visionary filmmaker Hollis Sherman-Pepe. 

• Charney Companies - Real Estate Developer

End-to-end production on multi-platform content that strengthened recognition of Charney’s developments and positioned the company as an industry thought leader.

• Charney Companies Founder Video 

• Nevins Landing Concrete Pour

• Penthouse at The Jackson
  
  

• Gowanus Wharf - New Community Development

Led concept strategy and production of social media content to build momentum ahead of the leasing launch at Nevins Landing, part of the new Gowanus Wharf community. 

• Gowanus Wharf x Cotra

• Gowanus Warf x Lauren Schramm

• Public Art on the Canal

• Canal Eplanade

• Merit Beauty - Production Coordinator

Coordinated on-the-ground production for video and photo shoots for the iconic minimalist beauty brand. 

• Grace Coddington - On My Way

• Makeup You Can Live In

• Matte - The New Signature

MrBeast YouTube     LEAD PRODUCER

Led production of vertical video for the world’s biggest YouTuber, working on creative videos and brand collaborations for YouTube Shorts, Instagram Reels, and TikTok. My responsibilities included organizing two production teams, mentoring young producers and creatives, building and actualizing budgets, hiring freelancers, and collaborating with brand reps to create the world's most popular video content. One of the videos I produced, I Need One More Subscriber,  broke the record for most YouTube subscribers gained in 30 days, helping the channel surpass 250 million YouTube subscribers. 

• MrBeast vs Empire State Building

• I Tipped a Pizza Delivery Driver a Car 

• Shopify X MrBeast Heist 

• Halloween House Trick-or-Treat

Sweet Fish Media Lead Producer 

Sweet Fish Media is the leader in content networking and B2B content marketing experts. During my time with Sweet Fish, I developed and launched podcasts for companies looking to drive sales by building every leader's favorite corner of the internet. My responsibilities included content development, post-production story producing, project management, and podcast syndication. 

• The Opioid Matrix - Rigaku 

  • A journey into the rabbit hole, exploring the solutions to the opioid epidemic. The Opioid Matrix is brought to you by Rigaku analytical devices, used in the identification of unknown substances. 

• Understanding Semiconductors - Rigaku 

  • Featuring technical experts in the field of modern metrology from lab to fab. 

• The Battery Lab - Rigaku 

  • Advanced analytical technology for Battery Research and Quality control. 

• Generative AI -  Kognitos

  • Experts in unlocking the power of Generative AI to fuel business automation. 

• The Frictionless Experience - Blue Triangle

  •  A podcast filled with wisdom that helps drive loyalty and revenue to your website and mobile app. 

• Speaking of Supply Chain -  Meibach 

  • A show for logistics professionals looking to learn more about the latest innovations in the supply chain.

Newell Creative Kitchen Creative Producer 

Led production of commercial content across Newell’s portfolio of twenty-seven brands. Implemented an Airtable project database to manage development and post-production. Managed budgets, schedules, and freelance personnel. 

• Calphalon - Premier Cutlery

• Utilized the Phantom 4K camera to create a stunning campaign for a new line of cutlery.

• Mr. Coffee - 50th Anniversary

  • Produced recipe and lifestyle content for TikTok and a brand anthem video.

• Newell for Walmart - Sistema Unboxing

  • Created tailor-made content for Walmart.com, the Newell Brands' most valuable customer.

• Paper Mate - Feel the Joy

  • Strategized, wrote, and produced a new campaign for Paper Mate writing tools. 

• Friday Collective -  Holiday Collection

  • Created a brand anthem and snackable content for Yankee Candles' newest line of candles.

Rooster Films Associate Producer 

July 2019 - June 2022

Worked directly with executives Zosia Mamet and Evan Jonigkeit as associate producer and project manager. During my time with Rooster Films, I have worked on the following projects: 

• TROY - 2022 Short Film             

  • Secured popular music licenses from Sony Music Group within tight budget constraints. 

  • Scouted and secured cinematic locations in Washington Heights for filming and production.

  • Coordinated with department heads and vendors to secure rentals, deliveries, and returns. 

  • Covid compliance, testing, health, and safety. 

• My First Popsicle - Penguin Random House Anthology

  • Organized deliverables such as invoices, releases, essays, payments, and copyright information. 

  • Managed communications with publishers, book agents, celebrities, acclaimed writers, and thought leaders regarding offers, onboarding, and deliverables.  

• The Goal - NWHL docu-series pilot sizzle reel  

  • Outlined the pilot by researching players; honed in on characters with compelling stories. 

  • Planned and conducted on-set interviews and directed b-roll that formed the basis of the pilot.

  • Sourced archival footage and photos to help provide context for the players' journeys. 

• Tanya Taylor #FASHUN - 2020 NYFW Video Lookbook

  • Interviewed background artists. Hired extras and cast supporting players. 

  • Communicated call times, locations, and wardrobe requirements to all supporting actors. 

  • Coordinated with rental houses and production staff to ensure safe and timely returns. 

• Merry Family - Branded Stop Motion Short

  • Utilized dragonframe stop-motion technology to combine 2-D and 3-D animation. 

  • Crafted meticulous frame-by-frame images to create unique stop-motion imagery.

• Whiling -  Kanab Film Festival Best Short

  • Booked hotel accommodations and transportation for the cast and crew. 

  • Submitted the completed project to film festivals, which earned the film screenings and awards.

• Kate Can’t Swim - Slamdance Official Selection

  • Supported the practical effects department, production team, and cast. 

  • Actualized the catering and craft services budget; ensured the timely delivery of all catering.

• Andersen Windows - Celebrity Branded Content

  • Supported the director, who appeared in the video, acting as their eyes behind the camera. 

  • Organized transportation of freelancers and equipment to the filming locations.

• Mischief Night - Graphic Novel & Screenplay

  • Crafted a high-concept feature film script that is being adapted into a comic book series.

  • Collaborated with illustrators and adapted the story to create two original comic books.