OrthoTrac Redesign

The OrthoTrac product has been an industry leader in orthodontic industry for decades. It was beginning to show it's age and customers demanded an impactful change in user experience , as many of its competitors have began to catch up with modern product interfaces and workflows.

My Approach

• Discovery:
  • Interviewed Customers, identified pain points and features that worked well in the product
  • Gathered feedback and vetted proposed solution through a selected group of users throughout the design and development phases.
• Definition:
  • Gathered and analysed data from targeted personas.
  • Presented and validated the business problem with customers & business stakeholders
• Ideation:
  • Formed a hypothesis and proposed solution
  • Sketched and presented prototypes to customer to gain further understanding and insights
• Validate & Test Solution:
  • Demonstrated high-fidelity prototype with users on sight, at trade shows with industry leaders and non customers.
  • Analyzed qualitative data that drove the design during development.

Design Direction