Users should only see an intuitive website where they can quickly navigate to the content that is relevant for them. However, the operational considerations of a content delivery webpage are far more complicated. How will resources be updated? How will we ensure consistency and avoid errors? How can we track usage for reporting and continuous improvement?

In a context where staff capacity for day-to-day operations is limited, the web structure must be scalable over time. The “backstage” content structure addressed stakeholder concerns & constraints while users easily navigated an elegant web experience.